Lifecycle Operations Manager

SoFi Technologies
San Francisco, New York
Workplace: OnsiteFull timeUSD 89,600 - 112,000 annuallyFunction: Business OperationsEducation: bachelorsSkills: ["Attention to detail","Time management","Stakeholder management","Communication","Independent work"]

Own lifecycle marketing operations for multi-channel campaigns, including audience selection, segmentation, suppressions, and trigger qualification. Build and deploy daily, monthly, and ad-hoc email and other lifecycle content using a campaign management tool, ensuring accurate, on-time releases through QA and quality control. Partner with lifecycle strategists to design tests, optimize performance, and produce reporting that communicates business impact and informs future experimentation.

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FursaFursa
SoFi Technologies
SoFi Technologies
20 hours ago

Lifecycle Operations Manager

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Last checked: 25 minutes agoStatus: Live

Job Summary

Own lifecycle marketing operations for multi-channel campaigns, including audience selection, segmentation, suppressions, and trigger qualification. Build and deploy daily, monthly, and ad-hoc email and other lifecycle content using a campaign management tool, ensuring accurate, on-time releases through QA and quality control. Partner with lifecycle strategists to design tests, optimize performance, and produce reporting that communicates business impact and informs future experimentation.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations

Key Responsibilities

  • •Execute data-driven lifecycle marketing initiatives using a campaign management tool, including audience selection, trigger qualification, suppressions, segmentation, and arbitration.
  • •Own the coding/building, approval, and deployment process for daily, monthly, and ad-hoc lifecycle marketing campaigns across channels.
  • •Develop, enforce, and run quality control to ensure timely daily campaign deployment with accurate outputs.
  • •Produce campaign performance reports from analytically derived model outputs to communicate test outcomes and business impact.
  • •Consolidate and confirm accuracy of prospect and/or customer audience data and provide tactical feedback on campaign objectives, data specs, and technical requirements.

Pay and Benefits

Salary: USD 89,600 - 112,000 annually

Key Requirements

  • •Bachelor’s Degree in Business, Finance, Marketing, or a technical field (or equivalent professional experience).
  • •5+ years of HTML coding experience building and deploying emails, with comfort manipulating email templates.
  • •2-5 years experience with marketing automation tools and/or ESPs (e.g., Braze, Pardot, Marketo, Eloqua).
  • •Proactively manage workload, juggling multiple medium-to-large projects while adapting to shifting priorities and ambiguity.
  • •Strong attention to detail and QA best practices, with effective communication of strategies, insights, and recommendations to stakeholders.
Experience:Marketing automationEmail marketingLifecycle marketing
Education:Bachelor's in Business, Finance, Marketing, or a technical field
Skills:Attention to detailTime managementStakeholder managementCommunicationIndependent work
Languages:English
Tech Stack:BrazePardotMarketoEloquaHTMLSQLA/B testingMultivariate testingCampaign managementEmail

Company Brief

SoFi Technologies
Provides digital financial services including lending, banking, investing, and credit products through a consumer-focused online platform. SoFi serves individuals looking to manage money, borrow, save, invest, and protect their finances in one place.
Industry: Neobanking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn