Director, Global Marketing

American Airlines Group
United States
Full timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Strategic thinking","Operational excellence","Customer focus","Business acumen","Analytical problem-solving","Communication"]

Lead performance and growth capabilities that power customer engagement and marketing effectiveness across American Airlines. Own marketing governance, customer engagement platforms and email marketing, including CRM, lifecycle marketing, audience strategy, personalization, and journey development. Drive marketing operations, budget oversight, performance measurement, testing/optimization, and operating model improvements. Build and lead a high-performing team, partnering across Loyalty, Commercial, Digital, Customer Data, Finance, and Technology to deliver measurable business outcomes at scale.

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American Airlines Group
American Airlines Group
1 day ago

Director, Global Marketing

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Job Summary

Lead performance and growth capabilities that power customer engagement and marketing effectiveness across American Airlines. Own marketing governance, customer engagement platforms and email marketing, including CRM, lifecycle marketing, audience strategy, personalization, and journey development. Drive marketing operations, budget oversight, performance measurement, testing/optimization, and operating model improvements. Build and lead a high-performing team, partnering across Loyalty, Commercial, Digital, Customer Data, Finance, and Technology to deliver measurable business outcomes at scale.
Location: United States
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead customer engagement and marketing activation across owned and paid channels, including email, audience activation, identity and targeting solutions, and emerging marketing technologies.
  • •Lead CRM, lifecycle marketing, audience strategy, personalization, and customer journey development to drive engagement, loyalty, revenue, and retention.
  • •Lead marketing operations and governance across key functions to align priorities, resources, investments, and business outcomes.
  • •Advance marketing performance measurement, testing, optimization, and segmentation/activation capabilities to support growth.
  • •Oversee marketing budget planning, forecasting, tracking, and performance management; build, develop, and lead a high-performing team.

Pay and Benefits

Perks:Health InsuranceDentalVision401k

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Economics, Finance, Communications, Analytics, or related field (advanced degree preferred) or equivalent experience.
  • •8+ years of experience in marketing, customer engagement/CRM, loyalty, customer growth, marketing operations, or business strategy.
  • •10+ years of progressive leadership experience driving business results and organizational change.
  • •Experience leading large-scale cross-functional initiatives across multiple stakeholders and priorities.
  • •Experience developing business cases, operating models, strategic plans, and measurement frameworks, including budget planning and forecasting.
Experience:8+ yearsCustomer engagementCRMLoyaltyMarketing operationsMarketing strategy
Education:Bachelor's in Marketing, Business, Economics, Finance, Communications, Analytics, or related field
Skills:Strategic thinkingOperational excellenceCustomer focusBusiness acumenAnalytical problem-solvingCommunication
Tech Stack:Email marketingCRMMarketing automationAI

Company Brief

American Airlines Group
Major U.S. airline providing scheduled passenger and cargo air transportation globally. Operates a large fleet and extensive domestic and international route network, serving millions of customers with diversified travel and loyalty services.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Fort Worth, United States
Founded: 1926
WebsiteLinkedIn