Adidas

2 weeks ago

Manager Channel Content Production (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own end-to-end channel content and influencer (KOL) seeding that connects platform-native content to e-commerce conversion. Plan multi-platform creator seeding across RED, Douyin, and Taobao, optimize traffic diversion into Tmall/JD/DY, and run real-time bid and optimization across RED/ Taobao tool ecosystems. Define and track full-funnel KPIs, perform cohort-based long-term lift measurement, and build dashboards, A/B tests, and cross-functional SOPs.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Manufacturing & Production Operations

Seniority: Manager level

Key Responsibilities

•Design and execute integrated KOL seeding strategies across RED, Douyin, and Taobao to drive qualified traffic to e-commerce stores.
•Build platform-specific diversion tactics and map the consumer journey from KOL exposure to add-to-cart and purchase, optimizing for friction points.
•Own operational strategy for key content media tools (Red Cat/红猫, RED FS/UD, Taobao Super Short Video FS), including keyword bidding, targeting, and bid management.
•Define and track full-funnel KPIs and run cohort/long-term lift measurement (e.g., 7/30/90-day returning audience, repurchase rate, AOV, LTV uplift).
•Conduct A/B tests on creative formats, targeting packs, and bidding models; create dashboards and run post-mortems to turn learnings into SOPs.

Key Requirements

•Background in sports, beauty, FMCG, or lifestyle categories with high repeat purchase cycles.
•Experience across RED, Douyin, and Taobao ecosystems, with seeding projects that drive product awareness and UV store impact.
•Hands-on mastery of Red Cat (RED 聚光平台/红猫), RED FS (粉丝通/信息流), and Taobao Super Short Video (FS), including project setup, bid management, audience segmentation, and optimization.
•Deep understanding of organic seeding plus paid amplification to measure and improve traffic diversion from social to e-commerce.
•Fluent in Chinese and English; proficiency in Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams).

Experience:E-commerceInfluencer marketingSocial commerceSportsBeautyFMCGLifestyle

Skills:CommunicationNegotiationAnalytical thinkingStatistical rigorCohort analysis

Languages:ChineseEnglish

Tech Stack:REDDouyinTaobaoTmallJDDYRed Cat聚光平台红猫RED FS粉丝通信息流Taobao Super Short VideoFSUDA/B testingCPMCPCCVRGMV

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

2 weeks ago

Manager Channel Content Production (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Manufacturing & Production Operations

Seniority: Manager level

Key Responsibilities

•Design and execute integrated KOL seeding strategies across RED, Douyin, and Taobao to drive qualified traffic to e-commerce stores.
•Build platform-specific diversion tactics and map the consumer journey from KOL exposure to add-to-cart and purchase, optimizing for friction points.
•Own operational strategy for key content media tools (Red Cat/红猫, RED FS/UD, Taobao Super Short Video FS), including keyword bidding, targeting, and bid management.
•Define and track full-funnel KPIs and run cohort/long-term lift measurement (e.g., 7/30/90-day returning audience, repurchase rate, AOV, LTV uplift).
•Conduct A/B tests on creative formats, targeting packs, and bidding models; create dashboards and run post-mortems to turn learnings into SOPs.

Key Requirements

•Background in sports, beauty, FMCG, or lifestyle categories with high repeat purchase cycles.
•Experience across RED, Douyin, and Taobao ecosystems, with seeding projects that drive product awareness and UV store impact.
•Hands-on mastery of Red Cat (RED 聚光平台/红猫), RED FS (粉丝通/信息流), and Taobao Super Short Video (FS), including project setup, bid management, audience segmentation, and optimization.
•Deep understanding of organic seeding plus paid amplification to measure and improve traffic diversion from social to e-commerce.
•Fluent in Chinese and English; proficiency in Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams).

Experience:E-commerceInfluencer marketingSocial commerceSportsBeautyFMCGLifestyle

Skills:CommunicationNegotiationAnalytical thinkingStatistical rigorCohort analysis

Languages:ChineseEnglish

Tech Stack:REDDouyinTaobaoTmallJDDYRed Cat聚光平台红猫RED FS粉丝通信息流Taobao Super Short VideoFSUDA/B testingCPMCPCCVRGMV

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor