Manager Channel Content Production (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Manufacturing & Production OperationsSkills: ["Communication","Negotiation","Analytical thinking","Statistical rigor","Cohort analysis"]

Own end-to-end channel content and influencer (KOL) seeding that connects platform-native content to e-commerce conversion. Plan multi-platform creator seeding across RED, Douyin, and Taobao, optimize traffic diversion into Tmall/JD/DY, and run real-time bid and optimization across RED/ Taobao tool ecosystems. Define and track full-funnel KPIs, perform cohort-based long-term lift measurement, and build dashboards, A/B tests, and cross-functional SOPs.

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FursaFursa
Adidas
Adidas
2 months ago

Manager Channel Content Production (Shanghai, SH, CN)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own end-to-end channel content and influencer (KOL) seeding that connects platform-native content to e-commerce conversion. Plan multi-platform creator seeding across RED, Douyin, and Taobao, optimize traffic diversion into Tmall/JD/DY, and run real-time bid and optimization across RED/ Taobao tool ecosystems. Define and track full-funnel KPIs, perform cohort-based long-term lift measurement, and build dashboards, A/B tests, and cross-functional SOPs.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Manufacturing & Production Operations
Seniority: Manager level

Key Responsibilities

  • •Design and execute integrated KOL seeding strategies across RED, Douyin, and Taobao to drive qualified traffic to e-commerce stores.
  • •Build platform-specific diversion tactics and map the consumer journey from KOL exposure to add-to-cart and purchase, optimizing for friction points.
  • •Own operational strategy for key content media tools (Red Cat/红猫, RED FS/UD, Taobao Super Short Video FS), including keyword bidding, targeting, and bid management.
  • •Define and track full-funnel KPIs and run cohort/long-term lift measurement (e.g., 7/30/90-day returning audience, repurchase rate, AOV, LTV uplift).
  • •Conduct A/B tests on creative formats, targeting packs, and bidding models; create dashboards and run post-mortems to turn learnings into SOPs.

Key Requirements

  • •Background in sports, beauty, FMCG, or lifestyle categories with high repeat purchase cycles.
  • •Experience across RED, Douyin, and Taobao ecosystems, with seeding projects that drive product awareness and UV store impact.
  • •Hands-on mastery of Red Cat (RED 聚光平台/红猫), RED FS (粉丝通/信息流), and Taobao Super Short Video (FS), including project setup, bid management, audience segmentation, and optimization.
  • •Deep understanding of organic seeding plus paid amplification to measure and improve traffic diversion from social to e-commerce.
  • •Fluent in Chinese and English; proficiency in Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams).
Experience:E-commerceInfluencer marketingSocial commerceSportsBeautyFMCGLifestyle
Skills:CommunicationNegotiationAnalytical thinkingStatistical rigorCohort analysis
Languages:ChineseEnglish
Tech Stack:REDDouyinTaobaoTmallJDDYRed Cat聚光平台红猫RED FS粉丝通信息流Taobao Super Short VideoFSUDA/B testingCPMCPCCVRGMV

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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