Paddle

1 week ago

Customer Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Own customer storytelling, advocacy, and community-building for a PLG and sales-led motion. Build proof points like case studies, stat packs, and references to support GTM campaigns, onboarding, and deal cycles. Create customer insights and feedback loops to inform messaging, ICP, and product prioritization. Lead event and campaign activation by recruiting customers for panels, webinars, and advisory groups, using AI to scale storytelling velocity.

Location: Toronto

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Build and maintain a library of customer proof points (case studies, quotes, short stories, and stat packs) to support GTM, PLG onboarding, and sales conversations.
•Create and map sales and PLG story enablement for different personas, stages, and regions, strengthening deal support and scaled motions.
•Stand up a system to track, manage, and activate customer references and advocates across sales, marketing, and product initiatives.
•Run customer insights and feedback loops by conducting interviews, surfacing patterns, and sharing insights with Product Marketing, Growth, and Revenue Marketing to refine ICP, messaging, and product prioritization.
•Recruit customers for events and campaign activation (panels, webinars, advisory groups, peer-to-peer moments) and use AI to accelerate opportunity identification and storytelling velocity.

Pay and Benefits

Perks:Paid LeaveLearning Budget

Key Requirements

•7-10+ years of experience in customer marketing, lifecycle marketing, or a closely related B2B SaaS discipline, with ownership of post-sale outcomes like adoption, retention, or expansion.
•Experience building and scaling programs that improve advocacy, product adoption, and customer engagement beyond content production.
•Deep expertise in post-sale lifecycle strategy across onboarding through renewal, and how marketing influences outcomes at each stage.
•Demonstrated ability to define strategy, set direction, and influence senior stakeholders across Product, Customer Success, and Revenue.
•Data-driven mindset using analytics and product signals to set KPIs tied to NRR, adoption, and retention, plus exceptional customer-focused writing and storytelling.

Experience:7-10 yearsB2B SaaS

Skills:StorytellingData-driven mindsetStakeholder managementCustomer-centric mindsetStrategic thinking

Tech Stack:AI toolsAI agents

Company Brief

Paddle

Paddle is a merchant-of-record platform that handles payments, billing, taxes, fraud and compliance for SaaS and digital product companies, enabling sellers to manage global commerce and subscriptions through a single payments infrastructure.

Industry: Fintech Infrastructure

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: London, United Kingdom

Founded: 2012

Glassdoor: 3.3

Website LinkedIn Glassdoor

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Paddle

1 week ago

Customer Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Build and maintain a library of customer proof points (case studies, quotes, short stories, and stat packs) to support GTM, PLG onboarding, and sales conversations.
•Create and map sales and PLG story enablement for different personas, stages, and regions, strengthening deal support and scaled motions.
•Stand up a system to track, manage, and activate customer references and advocates across sales, marketing, and product initiatives.
•Run customer insights and feedback loops by conducting interviews, surfacing patterns, and sharing insights with Product Marketing, Growth, and Revenue Marketing to refine ICP, messaging, and product prioritization.
•Recruit customers for events and campaign activation (panels, webinars, advisory groups, peer-to-peer moments) and use AI to accelerate opportunity identification and storytelling velocity.

Pay and Benefits

Perks:Paid LeaveLearning Budget

Key Requirements

•7-10+ years of experience in customer marketing, lifecycle marketing, or a closely related B2B SaaS discipline, with ownership of post-sale outcomes like adoption, retention, or expansion.
•Experience building and scaling programs that improve advocacy, product adoption, and customer engagement beyond content production.
•Deep expertise in post-sale lifecycle strategy across onboarding through renewal, and how marketing influences outcomes at each stage.
•Demonstrated ability to define strategy, set direction, and influence senior stakeholders across Product, Customer Success, and Revenue.
•Data-driven mindset using analytics and product signals to set KPIs tied to NRR, adoption, and retention, plus exceptional customer-focused writing and storytelling.

Experience:7-10 yearsB2B SaaS

Skills:StorytellingData-driven mindsetStakeholder managementCustomer-centric mindsetStrategic thinking

Tech Stack:AI toolsAI agents

Company Brief

Paddle

Industry: Fintech Infrastructure

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: London, United Kingdom

Founded: 2012

Glassdoor: 3.3

Website LinkedIn Glassdoor