Senior Manager, Customer Proposition - Hang Seng Bank (HK) (Mongkok, Kowloon, HK)

HSBC
Hong Kong
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringEducation: bachelorsSkills: ["Leadership","Communication","Stakeholder management","Proactive","Problem-solving"]

Senior Manager will design and strengthen value propositions for Mass Retail and other strategic retail segments, lead proposition-led campaigns to uplift acquisition and engagement, develop acquisition and onboarding strategies, collaborate with product teams and external partners, and monitor program results and budget while ensuring compliance and risk controls in cross-border sales and marketing activities.

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FursaFursa
HSBC
HSBC
6 months ago

Senior Manager, Customer Proposition - Hang Seng Bank (HK) (Mongkok, Kowloon, HK)

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Last checked: 4 hours agoStatus: Live

Job Summary

Senior Manager will design and strengthen value propositions for Mass Retail and other strategic retail segments, lead proposition-led campaigns to uplift acquisition and engagement, develop acquisition and onboarding strategies, collaborate with product teams and external partners, and monitor program results and budget while ensuring compliance and risk controls in cross-border sales and marketing activities.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Design and strengthen value propositions for Mass Retail segment, Preferred Banking and other strategic retail segments, build corresponding capabilities to support the proposition pillars through customer insights
  • •Lead proposition-led campaigns and communications to uplift acquisition, brand exposure and customers’ engagement
  • •Develop acquisition strategies from account acquisition (digital & offline account opening process), account activation, relationship deepening to anti-attrition, with the aim to grow customer base and deepen banking relationship
  • •Drive the development of digital on-boarding and anti-attrition journey with the collaborations with key stakeholders
  • •Collaborate with external partners to explore strategic partnerships in strengthening propositions and uplift acquisition

Key Requirements

  • •University degree in Business Administration, Marketing or other relevant qualifications
  • •Proven experience in people manager, familiar with customer segmentations, propositions or acquisition or portfolio management, ideally in the retail banking business
  • •Solid expertise in retail banking products and project management, exposure to digital project management is an advantage
  • •Seasoned professional with leadership, excellent communication, presentation, stakeholder management and influencing capability, and the ability to drive a diverse group including internal and external partners
  • •Good interpersonal & problem-solving skills and with great sense of ownership to drive new projects from ideation to implementation
Experience:Retail banking
Education:Bachelor's
Skills:LeadershipCommunicationStakeholder managementProactiveProblem-solving

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn