Regional Marketing Manager

Sonar Source
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic thinking","Hands-on execution","Analytical skills","Organization","Communication"]

Own full-funnel demand generation across APJ, planning and executing regional programs (webinars, content syndication, email, events, and ABM) to drive measurable pipeline. Coordinate with performance marketing on paid search, social, and display, support field marketing events and workshops, and localize web pages and sales enablement materials—prioritizing Japanese. Optimize SEO/SEM and AI-driven (LLM/GEO) visibility, track true leads and pipeline, and report with data-driven recommendations.

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FursaFursa
Sonar Source
Sonar Source
1 week ago

Regional Marketing Manager

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Job Summary

Own full-funnel demand generation across APJ, planning and executing regional programs (webinars, content syndication, email, events, and ABM) to drive measurable pipeline. Coordinate with performance marketing on paid search, social, and display, support field marketing events and workshops, and localize web pages and sales enablement materials—prioritizing Japanese. Optimize SEO/SEM and AI-driven (LLM/GEO) visibility, track true leads and pipeline, and report with data-driven recommendations.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own APJ demand generation by planning and executing regional programs across global and local channels to drive consistent, measurable pipeline.
  • •Coordinate with performance marketing and the central team to brief, launch, and optimize regional paid programs (search, social, display) and ABM efforts.
  • •Support and amplify field marketing by partnering with the Field Marketing Manager on events, executive roundtables, workshops, webinars, and trade shows through APJ.
  • •Lead localization and prioritization of web pages and sales enablement materials, managing translation vendors and partnering with web and content teams.
  • •Optimize regional web and search presence (organic and AI-driven), track pipeline and program performance, and deliver monthly/quarterly reporting with recommendations.
Travel: Medium travel

Key Requirements

  • •5+ years of experience across demand generation and field or integrated marketing, preferably in APJ.
  • •Proven track record planning demand gen programs and coordinating paid campaigns (search, social, display, ABM, content syndication) to drive measurable pipeline.
  • •Strong understanding of APJ market dynamics, cultural nuances, and business practices (with particular depth in Japan).
  • •Experience coordinating localization of web and enablement content, ideally including Japanese, and comfort managing translation vendors.
  • •Strong analytical skills to interpret data, optimize spend, track pipeline, and report ROI; familiar with SEO/SEM and emerging AI/LLM search optimization.
Experience:5+ years
Education:Bachelor's in Marketing, Business (or related field)
Skills:Strategic thinkingHands-on executionAnalytical skillsOrganizationCommunication
Languages:JapaneseMandarin ChineseKoreanEnglish
Tech Stack:Marketing CloudSalesforceSEOSEMAILLMGEOLinkedInWeChatLINENaverYahoo Japan

Company Brief

Sonar Source
Builds static code analysis and continuous inspection tools (SonarQube, SonarCloud, SonarLint) that identify bugs, vulnerabilities, and code smells across multiple languages to help teams improve code quality and maintainability.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Geneva, Switzerland
Founded: 2008
WebsiteLinkedIn