Sr. Manager Marketing Operations & Digital Platforms

Mobia
United States
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic problem-solving","Cross-functional communication","Process improvement","Stakeholder management","Analytical and problem-solving"]

Own and optimize the direct-to-patient marketing technology ecosystem, ensuring campaigns and patient-facing digital properties run efficiently. Lead governance, QA, accessibility, SEO, and performance improvements across websites, landing pages, forms, tracking, and nurture journeys. Serve as business owner for platforms like Google Tag Manager, analytics, CRM integrations, and lead-routing systems, managing cross-functional implementation, vendor/agency delivery, and measurement frameworks to improve patient lead flow and conversion.

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FursaFursa
Mobia
Mobia
12 hours ago

Sr. Manager Marketing Operations & Digital Platforms

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Last checked: 12 hours agoStatus: Live

Job Summary

Own and optimize the direct-to-patient marketing technology ecosystem, ensuring campaigns and patient-facing digital properties run efficiently. Lead governance, QA, accessibility, SEO, and performance improvements across websites, landing pages, forms, tracking, and nurture journeys. Serve as business owner for platforms like Google Tag Manager, analytics, CRM integrations, and lead-routing systems, managing cross-functional implementation, vendor/agency delivery, and measurement frameworks to improve patient lead flow and conversion.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead day-to-day operation, governance, and optimization of the DTP/DTC marketing technology ecosystem, including scalable workflows, documentation, SOPs, and standards.
  • •Own patient-facing digital properties (websites, landing pages, microsites, provider locator tools, forms, tracking implementations, and nurture journeys), overseeing QA, accessibility, SEO, performance, and issue resolution.
  • •Act as senior business owner for key marketing technology platforms including Google Tag Manager, analytics, CRM integrations, lead-routing systems, call tracking, marketing automation, survey platforms, and emerging AI/chatbot technologies.
  • •Lead end-to-end patient lead operations from capture to routing and automation, including CRM/workflow integrations, form testing, call tracking, data quality, reporting accuracy, and lead-flow issue resolution.
  • •Translate business requirements into technical specifications and lead cross-functional implementation through launch, managing timelines, dependencies, risks, testing, and post-launch optimization.

Pay and Benefits

Perks:Health InsuranceDentalVisionFsa401kPaid Leave

Key Requirements

  • •7+ years of progressive experience in marketing operations, digital marketing operations, marketing technology, or digital platforms, including ownership of complex platforms or programs.
  • •Hands-on experience with websites/landing pages, forms, analytics and tagging, marketing technology platforms, CRM integrations, and lead routing/marketing automation.
  • •Experience leading complex cross-functional projects with multiple stakeholders, technical dependencies, vendors, and deadlines.
  • •Experience managing external agencies and/or technology vendors and driving technical or operational issues through resolution.
  • •Strong project management, process improvement, documentation, and stakeholder communication skills.
Education:Bachelor's
Skills:Strategic problem-solvingCross-functional communicationProcess improvementStakeholder managementAnalytical and problem-solving
Tech Stack:Google Tag ManagerAnalyticsCRM integrationsLead routingCall trackingMarketing automationSurvey platformsSEOAccessibilityAI/chatbot technologies

Company Brief

Mobia
MCIM 24x7 provides round-the-clock IT infrastructure monitoring, managed services, network and security support, and cloud infrastructure management for businesses seeking continuous operational uptime and technical support.
Industry: Professional Services
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