Social Content & D2C Growth Supervisor

Sony Music
Shanghai
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Communication","Cross-functional collaboration","Storytelling","Meme creation","Data-driven iteration"]

Create localized, culture-driving social content and fan engagement programs for Western pop, J-Pop, and K-Pop audiences. Own end-to-end growth initiatives: operate official accounts and a promotion “matrix” system, design public-to-private traffic funnels into Sony mini-programs, and lead small-budget paid campaigns across major platforms to maximize ROI. Produce and manage content features, interviews, and D2C seeding to drive sales outcomes, using data-driven iteration.

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FursaFursa
Sony Music
Sony Music
1 month ago

Social Content & D2C Growth Supervisor

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Create localized, culture-driving social content and fan engagement programs for Western pop, J-Pop, and K-Pop audiences. Own end-to-end growth initiatives: operate official accounts and a promotion “matrix” system, design public-to-private traffic funnels into Sony mini-programs, and lead small-budget paid campaigns across major platforms to maximize ROI. Produce and manage content features, interviews, and D2C seeding to drive sales outcomes, using data-driven iteration.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Tailor overseas music content for platform-specific recreation across Bilibili, Rednote, Douyin, and WeChat, adapting to each platform’s content ecosystem.
  • •Conceptualize and produce highly engaging, shareable music content features, including artist fun facts, challenges, and behind-the-scenes stories.
  • •Plan and execute original content projects such as artist and fan interviews to strengthen exclusive content supply for accounts.
  • •Design and optimize public-to-private traffic funnels from social exposure to mini-programs and WeCom/Enterprise WeChat destinations, driving efficient conversion.
  • •Plan and run small-budget scaled paid promotion campaigns across major platforms and continuously test/refine promotion models to maximize ROI.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •Fluency in social media storytelling and strong internet cultural understanding, including meme adoption and creation.
  • •Proficiency with PS for cover art/posters and CapCut/Jianying for rapid editing (plus FCP/Premiere Pro and AI content generation tools like Midjourney, Jimeng, Suno is a plus).
  • •Ability to design D2C conversion pathways from public social posts to private destinations such as mini-programs, WeCom/Enterprise WeChat, and fan groups.
  • •Clear understanding of how to drive search for the “Sony Music” mini-program and complete final conversion.
  • •English proficiency required (Japanese or other languages are a plus).
Experience:Music fandom
Skills:CommunicationCross-functional collaborationStorytellingMeme creationData-driven iteration
Languages:EnglishJapanese
Tech Stack:BilibiliRednoteDouyinWeChatWeComEnterprise WeChatMini-programsDou+JuguangRednote Sponsored NotesAdobe PhotoshopCapCutJianyingFinal Cut ProPremiere ProMidjourneyJimengSuno

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
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