Social Content & D2C Growth Supervisor
Sony Music
Shanghai
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Communication","Cross-functional collaboration","Storytelling","Meme creation","Data-driven iteration"]Create localized, culture-driving social content and fan engagement programs for Western pop, J-Pop, and K-Pop audiences. Own end-to-end growth initiatives: operate official accounts and a promotion “matrix” system, design public-to-private traffic funnels into Sony mini-programs, and lead small-budget paid campaigns across major platforms to maximize ROI. Produce and manage content features, interviews, and D2C seeding to drive sales outcomes, using data-driven iteration.

