Senior Digital Marketing Associate

Lalamove
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-3 yearsEducation: bachelorsSkills: ["Analytical thinking","Attention to detail","Independent work","Data-driven decision making","Cross-functional collaboration"]

Own and optimize paid digital campaigns for Lalamove Malaysia, driving efficient customer and driver acquisition. Plan, set up, and manage campaigns across Google Ads, Meta, TikTok, and other channels; monitor performance and proactively diagnose issues. Optimize budgets, campaign structures, targeting, keywords, and conversion tracking using acquisition KPIs like CPL, CAC/CPA, and conversion rate. Collaborate with Marketing, Creative, and Acquisition teams to run A/B tests and deliver clear recommendations.

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FursaFursa
Lalamove
Lalamove
14 hours ago

Senior Digital Marketing Associate

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Last checked: 8 hours agoStatus: Live

Job Summary

Own and optimize paid digital campaigns for Lalamove Malaysia, driving efficient customer and driver acquisition. Plan, set up, and manage campaigns across Google Ads, Meta, TikTok, and other channels; monitor performance and proactively diagnose issues. Optimize budgets, campaign structures, targeting, keywords, and conversion tracking using acquisition KPIs like CPL, CAC/CPA, and conversion rate. Collaborate with Marketing, Creative, and Acquisition teams to run A/B tests and deliver clear recommendations.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan, set up, manage, and optimize paid campaigns across Google Ads, Meta, TikTok, and other digital channels.
  • •Manage digital advertising budgets and recommend budget allocation or reallocation based on performance and priorities.
  • •Monitor campaign performance and proactively identify issues, delivery changes, and optimization opportunities.
  • •Optimize campaigns against acquisition KPIs (e.g., CPL, CAC/CPA, conversion rate, CTR) and improve acquisition efficiency.
  • •Run A/B tests and collaborate with Creative and Content teams on creative refreshes and new testing ideas.

Key Requirements

  • •Minimum 2–3 years of hands-on experience in digital or performance marketing, ideally in e-commerce, technology, marketplace, or app-based businesses.
  • •Strong hands-on experience in performance marketing and paid digital advertising.
  • •Good working knowledge of Google Ads and Meta Ads Manager; experience with TikTok Ads or other paid media platforms is an advantage.
  • •Strong understanding of the digital acquisition funnel and key metrics such as CPL, CAC/CPA and conversion rate.
  • •Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience:2-3 yearsE-commerceTechnologyMarketplaceApp-based
Education:Bachelor's in Marketing, Business, Communications or related field
Skills:Analytical thinkingAttention to detailIndependent workData-driven decision makingCross-functional collaboration
Languages:EnglishBahasa Malaysia
Tech Stack:Google AdsMeta Ads ManagerMetaTikTok AdsTikTokA/B testingRetargetingRemarketingConversion tracking

Company Brief

Lalamove
On-demand logistics platform providing same-day delivery, courier, and freight services for individuals and businesses across urban centers, connecting drivers with customers via a mobile and web app.
Industry: Last Mile Delivery
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Hong Kong, Hong Kong
Founded: 2013
WebsiteLinkedIn