Staff Product Manager, Organic Growth

HelloFresh
Toronto
Workplace: HybridFull timeCAD 164,850 - 174,850 annuallyFunction: Product ManagementSkills: ["Ownership","Experimentation","Cross-functional leadership","Quantitative rigor","Communication"]

Own the end-to-end product strategy for organic discovery, spanning technical SEO, content infrastructure at scale, Generative Engine Optimization (GEO), and early Agentic Commerce experiences inside LLMs. Lead a cross-functional squad across Product, Engineering, Data/ML, SEO, Content/Editorial, and UX, setting the direction for how HelloFresh and Factor get discovered, cited, and chosen across Google and AI surfaces while connecting discovery to engagement.

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FursaFursa
HelloFresh
HelloFresh
2 months ago

Staff Product Manager, Organic Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own the end-to-end product strategy for organic discovery, spanning technical SEO, content infrastructure at scale, Generative Engine Optimization (GEO), and early Agentic Commerce experiences inside LLMs. Lead a cross-functional squad across Product, Engineering, Data/ML, SEO, Content/Editorial, and UX, setting the direction for how HelloFresh and Factor get discovered, cited, and chosen across Google and AI surfaces while connecting discovery to engagement.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the end-to-end product strategy for organic discovery across technical SEO, content infrastructure, GEO/AI visibility, and early Agentic Commerce surfaces inside LLMs.
  • •Drive end-to-end technical and content SEO: crawlability, indexation, structured data, internal linking, SSR, sitemaps, and CMS/content-platform infrastructure.
  • •Scale AI visibility and citation share across ChatGPT, Claude, Gemini, and Perplexity, including measurement and GEO-specific content formats and coordinated signals.
  • •Partner on discovery experiences (Discovery MCP / ChatGPT App and hub-and-spoke platform via MCP/Apps SDK, including Claude and Gemini) and connect discovery to downstream conversion.
  • •Route food-intent traffic to Cooking Companion/Cookbook experience and maintain an integrated organic-discovery roadmap connecting content, product, engineering, data, and AI measurement.

Pay and Benefits

Salary: CAD 164,850 - 174,850 annually
Perks:Health InsuranceDentalPensionPaid LeaveParental LeaveLearning BudgetGym Membership

Key Requirements

  • •6+ years in product management with hands-on ownership of technical and content SEO at scale (indexation, structured data, internal linking, SSR, content infrastructure, and large content programs).
  • •Demonstrable GEO/AI search fluency: understanding how LLMs retrieve, cite, and repeat narratives, plus experience with AI-citable content formats and AI visibility measurement (e.g., Profound).
  • •Experience shipping content automation, CMS/platform migrations, or publishing infrastructure, working with Data/ML for tagging, deduplication, and quality guardrails.
  • •Comfortable with quantitative rigor in search analytics and funnel data, working backwards from user intent and defending decisions with evidence.
  • •High agency and global cross-functional leadership: drive outcomes in ambiguous, fast-moving environments and align Marketing, Brand, PR, and Commercial without direct authority.
Experience:SaaSConsumerSubscriptionDTCFoodRecipeContent publishing
Skills:OwnershipExperimentationCross-functional leadershipQuantitative rigorCommunication
Tech Stack:SEOGenerative Engine Optimization (GEO)AI visibilityProfoundChatGPTClaudeGeminiPerplexityMCPApps SDKStripe ACPGoogle UCPSQLPythonGoogle Search Console (GSC)AhrefsSTATSSRSitemapsStructured data

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn