HelloFresh

3 weeks ago

Staff Product Manager, Organic Growth

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Own the end-to-end product strategy for organic discovery, spanning technical SEO, content infrastructure at scale, Generative Engine Optimization (GEO), and early Agentic Commerce experiences inside LLMs. Lead a cross-functional squad across Product, Engineering, Data/ML, SEO, Content/Editorial, and UX, setting the direction for how HelloFresh and Factor get discovered, cited, and chosen across Google and AI surfaces while connecting discovery to engagement.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Product Management

Seniority: Sr. Manager level

Key Responsibilities

•Own the end-to-end product strategy for organic discovery across technical SEO, content infrastructure, GEO/AI visibility, and early Agentic Commerce surfaces inside LLMs.
•Drive end-to-end technical and content SEO: crawlability, indexation, structured data, internal linking, SSR, sitemaps, and CMS/content-platform infrastructure.
•Scale AI visibility and citation share across ChatGPT, Claude, Gemini, and Perplexity, including measurement and GEO-specific content formats and coordinated signals.
•Partner on discovery experiences (Discovery MCP / ChatGPT App and hub-and-spoke platform via MCP/Apps SDK, including Claude and Gemini) and connect discovery to downstream conversion.
•Route food-intent traffic to Cooking Companion/Cookbook experience and maintain an integrated organic-discovery roadmap connecting content, product, engineering, data, and AI measurement.

Pay and Benefits

Salary: CAD 164,850 - 174,850 annually

Perks:Health InsuranceDentalPensionPaid LeaveParental LeaveLearning BudgetGym Membership

Key Requirements

•6+ years in product management with hands-on ownership of technical and content SEO at scale (indexation, structured data, internal linking, SSR, content infrastructure, and large content programs).
•Demonstrable GEO/AI search fluency: understanding how LLMs retrieve, cite, and repeat narratives, plus experience with AI-citable content formats and AI visibility measurement (e.g., Profound).
•Experience shipping content automation, CMS/platform migrations, or publishing infrastructure, working with Data/ML for tagging, deduplication, and quality guardrails.
•Comfortable with quantitative rigor in search analytics and funnel data, working backwards from user intent and defending decisions with evidence.
•High agency and global cross-functional leadership: drive outcomes in ambiguous, fast-moving environments and align Marketing, Brand, PR, and Commercial without direct authority.

Experience:SaaSConsumerSubscriptionDTCFoodRecipeContent publishing

Skills:OwnershipExperimentationCross-functional leadershipQuantitative rigorCommunication

Tech Stack:SEOGenerative Engine Optimization (GEO)AI visibilityProfoundChatGPTClaudeGeminiPerplexityMCPApps SDKStripe ACPGoogle UCPSQLPythonGoogle Search Console (GSC)AhrefsSTATSSRSitemapsStructured data

Company Brief

HelloFresh

HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn

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HelloFresh

3 weeks ago

Staff Product Manager, Organic Growth

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Product Management

Seniority: Sr. Manager level

Key Responsibilities

•Own the end-to-end product strategy for organic discovery across technical SEO, content infrastructure, GEO/AI visibility, and early Agentic Commerce surfaces inside LLMs.
•Drive end-to-end technical and content SEO: crawlability, indexation, structured data, internal linking, SSR, sitemaps, and CMS/content-platform infrastructure.
•Scale AI visibility and citation share across ChatGPT, Claude, Gemini, and Perplexity, including measurement and GEO-specific content formats and coordinated signals.
•Partner on discovery experiences (Discovery MCP / ChatGPT App and hub-and-spoke platform via MCP/Apps SDK, including Claude and Gemini) and connect discovery to downstream conversion.
•Route food-intent traffic to Cooking Companion/Cookbook experience and maintain an integrated organic-discovery roadmap connecting content, product, engineering, data, and AI measurement.

Pay and Benefits

Salary: CAD 164,850 - 174,850 annually

Perks:Health InsuranceDentalPensionPaid LeaveParental LeaveLearning BudgetGym Membership

Key Requirements

•6+ years in product management with hands-on ownership of technical and content SEO at scale (indexation, structured data, internal linking, SSR, content infrastructure, and large content programs).
•Demonstrable GEO/AI search fluency: understanding how LLMs retrieve, cite, and repeat narratives, plus experience with AI-citable content formats and AI visibility measurement (e.g., Profound).
•Experience shipping content automation, CMS/platform migrations, or publishing infrastructure, working with Data/ML for tagging, deduplication, and quality guardrails.
•Comfortable with quantitative rigor in search analytics and funnel data, working backwards from user intent and defending decisions with evidence.
•High agency and global cross-functional leadership: drive outcomes in ambiguous, fast-moving environments and align Marketing, Brand, PR, and Commercial without direct authority.

Experience:SaaSConsumerSubscriptionDTCFoodRecipeContent publishing

Skills:OwnershipExperimentationCross-functional leadershipQuantitative rigorCommunication

Company Brief

HelloFresh

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn