Senior Area Marketing Manager, Women’s Health - Southeast

Natera
United States
Workplace: RemoteFull timeUSD 161,900 - 202,400 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Interpersonal","Project management","Leadership"]

Lead regional marketing initiatives for women’s health products across the Southeast, collaborating with Marketing, Medical Affairs, and Sales to drive adoption of Natera’s genetic tests and patient education tools. Manage multi-channel campaigns, regional content customization, speaker programs, and ROI tracking while traveling up to 30% to support field activities.

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FursaFursa
Natera
Natera
2 months ago

Senior Area Marketing Manager, Women’s Health - Southeast

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead regional marketing initiatives for women’s health products across the Southeast, collaborating with Marketing, Medical Affairs, and Sales to drive adoption of Natera’s genetic tests and patient education tools. Manage multi-channel campaigns, regional content customization, speaker programs, and ROI tracking while traveling up to 30% to support field activities.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Collaborate with regional and HQ Marketing teams, Medical Affairs and Sales to develop and execute regional HCP programs, marketing campaigns and tools to increase adoption of Natera genetic tests.
  • •Identify appropriate channels to deploy marketing messaging in the region.
  • •Customize content from existing marketing campaigns and materials for the region.
  • •Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses.
  • •Manage logistical support for local speaker programs, regional conferences, and other regional HCP programs.
Travel: Medium travel

Pay and Benefits

Salary: USD 161,900 - 202,400 annually

Key Requirements

  • •B.A. or B.S. degree required; advanced degree preferred
  • •Minimum of 3 years of professional experience in healthcare product marketing, product management, sales, medical affairs or strategic consulting
  • •Experience in life sciences, health technology, or diagnostics preferred
  • •Strong project management skills with ability to manage timelines
  • •Excellent interpersonal, written and verbal communication; ability to collaborate across cross-functional teams
Experience:3+ yearsHealthcareLife sciencesDiagnostics
Education:Bachelor's
Skills:CommunicationCollaborationInterpersonalProject managementLeadership
Languages:English
Tech Stack:PowerPointExcel

Company Brief

Natera
Develops and commercializes genetic testing and diagnostics focused on reproductive health, oncology, and organ transplant to inform clinical decision-making and improve patient outcomes.
Industry: Diagnostics
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Carlos, United States
Founded: 2004
WebsiteLinkedIn