Marketing Manager, Audience Growth Experience (R5967)

Shield AI
San Mateo, San Diego, Dallas, Washington
Workplace: OnsiteFull timeUSD 120,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical skills","Data-driven decision making","Communication","Cross-functional collaboration","Audience segmentation","Testing & optimization","Reporting"]

Own audience growth strategy across Shield AI’s first-party social channels and third-party digital communities. Build growth models and segmentation frameworks, identify scalable acquisition opportunities, and manage paid-growth levers and budget. Track and report audience growth, engagement, conversion, and retention metrics, develop dashboards and recommendations, and partner cross-functionally with communications, social, field marketing, and internal video teams to expand reach and influence.

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FursaFursa
Shield AI
Shield AI
15 hours ago

Marketing Manager, Audience Growth Experience (R5967)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own audience growth strategy across Shield AI’s first-party social channels and third-party digital communities. Build growth models and segmentation frameworks, identify scalable acquisition opportunities, and manage paid-growth levers and budget. Track and report audience growth, engagement, conversion, and retention metrics, develop dashboards and recommendations, and partner cross-functionally with communications, social, field marketing, and internal video teams to expand reach and influence.
Location: San Mateo, San Diego, Dallas, Washington
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own audience growth analysis across Shield AI’s first-party social channels, including LinkedIn, X, Instagram, and YouTube.
  • •Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and industry forums.
  • •Build audience segmentation frameworks and identify priority personas, content interests, channel behaviors, and acquisition opportunities.
  • •Manage paid-growth levers and budget, tracking audience growth, engagement, conversion, and retention metrics across channels.
  • •Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence; support testing and monitor platform trends and algorithm changes.

Pay and Benefits

Salary: USD 120,000 - 180,000 annually
Equity and Bonus:Equity
Perks:Annual BonusEquity

Key Requirements

  • •3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field.
  • •Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities.
  • •Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools.
  • •Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns.
  • •Strong analytical skills to translate data into actionable recommendations and communicate insights to cross-functional stakeholders.
Experience:3+ years
Skills:Analytical skillsData-driven decision makingCommunicationCross-functional collaborationAudience segmentationTesting & optimizationReporting

Company Brief

Shield AI
Develops AI-powered autonomy and software for military aircraft and drones to enable autonomous ISR and combat missions, integrating perception, navigation, and mission planning for defense customers.
Industry: Defense Technology
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series E+
Headquarters: San Diego, United States
Founded: 2015
WebsiteLinkedIn