Principal Product Marketing Manager

Adobe Systems
San Francisco, San Jose
Workplace: OnsiteFull timeUSD 145,400 - 261,150 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Collaboration","Program management","Adaptability"]

Own go-to-market strategy for the Adobe Acrobat product platform by spotting growth opportunities, defining cohesive approaches, and translating insights into marketing initiatives. Partner closely with Product, Sales, Finance, and Analytics to nurture new features and craft value proposition messaging that drives prospects to try, buy, and adopt. Steward business performance using dashboards, pricing and promotion knowledge, and research-driven recommendations.

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Adobe Systems
Adobe Systems
3 days ago

Principal Product Marketing Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Own go-to-market strategy for the Adobe Acrobat product platform by spotting growth opportunities, defining cohesive approaches, and translating insights into marketing initiatives. Partner closely with Product, Sales, Finance, and Analytics to nurture new features and craft value proposition messaging that drives prospects to try, buy, and adopt. Steward business performance using dashboards, pricing and promotion knowledge, and research-driven recommendations.
Location: San Francisco, San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Identify marketing opportunities and define cohesive strategies to drive business growth.
  • •Work with Product teams to identify and nurture new products and features.
  • •Develop value proposition messaging that helps prospects try, buy, and adopt the software.
  • •Partner cross-functionally with Marketing, Sales, Finance, Product, and Analytics to set strategic priorities and initiatives.
  • •Steward growth impact using financial understanding, growth levers, dashboard metrics, and research-driven insights.

Pay and Benefits

Salary: USD 145,400 - 261,150 annually

Key Requirements

  • •BS/BA with 10+ years of marketing experience, with technology company and SaaS experience preferred; MBA or equivalent preferred.
  • •Product marketing experience with consumer and/or small business, plus strong understanding of value proposition messaging.
  • •Strong analytical ability using dashboards and market research to interpret insights and guide strategy.
  • •Demonstrated test-and-learn and growth mindset.
  • •Experience leading cross-functional, multidisciplinary teams and executing in fast-changing environments.
Experience:10+ yearsSaaSTechnology
Education:Bachelor's
Skills:CommunicationLeadershipCollaborationProgram managementAdaptability
Tech Stack:AISaaSDashboardsFreemiumSubscriptions

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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