Diageo

1 day ago

Influencers and Advocacy Manager, Old Parr & Buchanans

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Develop and lead best-in-market PR and influencer strategies to grow brand relevance, advocacy, and earned visibility across CCV. Amplify brands through the right media, creators, influencers, and opinion leaders to create measurable consumer connections. Build and nurture partner networks, and establish measurement frameworks and governance to ensure efficient ROI and strong brand growth outcomes across a diverse distributor-based market.

Location: Caracas

Workplace: Onsite

Employment Type: Full time

Job Function: Communications, PR & Community

Key Responsibilities

•Develop and lead PR and influencer strategies to increase brand relevance, conversation, advocacy, and earned visibility across CCV.
•Ensure brands are amplified through appropriate communities, media, creators, influencers, and opinion leaders to drive measurable business outcomes.
•Build and nurture a network of partners, creators, and media contacts.
•Set execution excellence standards, measurement frameworks, and governance for PR and influencer investments.
•Translate business and brand objectives into impactful PR and influencer programs while balancing regional scale and local relevance.

Key Requirements

•6+ years of experience in Public Relations, Communications, Influencer Marketing, Marketing, or Brand Management.
•Strong relationships with media, influencers, creators, talent agencies, opinion leaders, and stakeholders.
•Proven track record managing agencies and external partner relationships.
•Strong project management skills to plan, prioritize, and deliver multiple initiatives simultaneously.
•Fluency in English and Spanish is required.

Experience:6+ yearsPublic relationsInfluencer marketingMarketingBrand managementSpiritsFMCG

Skills:Strategic thinkingRelationship buildingProject managementAnalytical thinkingStorytelling

Languages:EnglishSpanish

Company Brief

Diageo

Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn

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Diageo

1 day ago

Influencers and Advocacy Manager, Old Parr & Buchanans

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Caracas

Workplace: Onsite

Employment Type: Full time

Job Function: Communications, PR & Community

Key Responsibilities

•Develop and lead PR and influencer strategies to increase brand relevance, conversation, advocacy, and earned visibility across CCV.
•Ensure brands are amplified through appropriate communities, media, creators, influencers, and opinion leaders to drive measurable business outcomes.
•Build and nurture a network of partners, creators, and media contacts.
•Set execution excellence standards, measurement frameworks, and governance for PR and influencer investments.
•Translate business and brand objectives into impactful PR and influencer programs while balancing regional scale and local relevance.

Key Requirements

•6+ years of experience in Public Relations, Communications, Influencer Marketing, Marketing, or Brand Management.
•Strong relationships with media, influencers, creators, talent agencies, opinion leaders, and stakeholders.
•Proven track record managing agencies and external partner relationships.
•Strong project management skills to plan, prioritize, and deliver multiple initiatives simultaneously.
•Fluency in English and Spanish is required.

Experience:6+ yearsPublic relationsInfluencer marketingMarketingBrand managementSpiritsFMCG

Skills:Strategic thinkingRelationship buildingProject managementAnalytical thinkingStorytelling

Languages:EnglishSpanish

Company Brief

Diageo

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn