Senior Event & Brand Activation Manager (m/w/d) – DACH

Miele
Salzburg
Workplace: HybridFull timeEUR 3,000+ monthlyFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsSkills: ["Project management","Strategic thinking","Cross-functional collaboration","Structured work","Quality focus"]

Own and further develop event and brand-activation activities for the DACH region. Create event and brand-activation strategies, identify market and trend insights, and translate them into innovative activation concepts. Plan and deliver premium B2C/B2B events, manage KPIs and brand tracking, coordinate cross-functional teams and agencies, and oversee project budgets—ensuring brand-consistent, high-quality experiences in the field and across channels.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Miele
Miele
6 hours ago

Senior Event & Brand Activation Manager (m/w/d) – DACH

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own and further develop event and brand-activation activities for the DACH region. Create event and brand-activation strategies, identify market and trend insights, and translate them into innovative activation concepts. Plan and deliver premium B2C/B2B events, manage KPIs and brand tracking, coordinate cross-functional teams and agencies, and oversee project budgets—ensuring brand-consistent, high-quality experiences in the field and across channels.
Location: Salzburg
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Co-develop event and brand-activation strategy for the DACH region and derive innovative activation concepts
  • •Conceive, plan, and deliver B2C and B2B events and support additional brand-activation activities like trade shows and sponsorships
  • •Develop brand experiences that strengthen premium positioning and create sustained impact along the customer journey
  • •Measure and evaluate event and activation performance using KPIs and internal brand tracking, partnering with market research and related teams
  • •Independently steer complex projects: coordinate internal and external partners, manage budgets, and create management decision materials and presentations
Travel: Medium travel

Pay and Benefits

Salary: EUR 3,000 monthly
Perks:Home OfficeFree ParkingGym MembershipMeal AllowanceBike Leasing

Key Requirements

  • •Completed degree in marketing, communications, event management, or a comparable field
  • •At least five years’ experience in brand activation, event marketing, or marketing communications (preferably in a premium brand environment)
  • •Proven experience developing and implementing strategic event and activation concepts
  • •Experience collaborating with brand ambassadors and content creators
  • •Strong project management skills and ability to run complex, cross-functional projects with a high quality standard
Experience:5+ yearsBrand activationEvent marketingMarketing communicationsPremium brands
Skills:Project managementStrategic thinkingCross-functional collaborationStructured workQuality focus
Languages:GermanEnglish

Company Brief

Miele
Manufacturer of premium domestic and commercial appliances including washers, dryers, dishwashers, ovens, and vacuum cleaners, known for engineering quality, longevity, and innovative household technologies.
Industry: Home Appliances
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Gütersloh, Germany
Founded: 1899
WebsiteLinkedIn