Marketing Manager

Prospa
Lagos
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Negotiation","Leadership","Problem-solving","Teamwork","Collaboration"]

Marketing Manager at Prospa leads product marketing, community management, and growth initiatives to drive user acquisition and engagement for a SaaS platform serving Nigerian entrepreneurs. You’ll develop product positioning, GTM strategies, manage a dynamic community, and collaborate with product, sales, and customer success. Start as a senior individual contributor with path to build and lead a team.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Prospa
Prospa
2 years ago

Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Marketing Manager at Prospa leads product marketing, community management, and growth initiatives to drive user acquisition and engagement for a SaaS platform serving Nigerian entrepreneurs. You’ll develop product positioning, GTM strategies, manage a dynamic community, and collaborate with product, sales, and customer success. Start as a senior individual contributor with path to build and lead a team.
Location: Lagos
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Product Positioning: Develop compelling product positioning and messaging tailored to resonate with target audiences, supported by thorough market research and competitive analysis to identify trends and opportunities for effective product marketing.
  • •Go-to-Market Strategy: Lead the planning and implementation of go-to-market strategies for new product launches and feature releases, ensuring coordination and alignment among product management, sales, and customer success teams to optimize the impact of launches.
  • •Community Management: Manage and nurture a dynamic user community across multiple platforms including social media, forums, and user groups, actively engaging with members to address inquiries, gather feedback, and cultivate a strong sense of belonging and loyalty among community participants.
  • •Growth Marketing: Implement growth marketing strategies to enhance user acquisition and retention through targeted campaigns, utilizing data-driven insights and growth hacking techniques; optimize conversion funnels, onboarding, and lifecycle journeys.
  • •Content Development: Develop marketing materials such as blog posts, case studies, whitepapers, and product demos; collaborate with internal/external stakeholders to highlight product value and utility.

Pay and Benefits

Perks:Medical CoverPaid LeavePensionLearning Budget

Key Requirements

  • •5+ years of experience in product marketing, community management, and growth marketing within the technology or SaaS industry, with a track record of driving marketing initiatives.
  • •At least 3 years of experience leading a team.
  • •Experience in technology or SaaS sales is preferred.
  • •Bachelor’s degree in Sales, Marketing, Business Administration, or related field is required.
  • •Strong communication, negotiation, and cross-functional collaboration skills; agile approach to community engagement and market dynamics.
Experience:5+ yearsSaaSTechnologyMarketingGrowth marketing
Education:Bachelor's in Sales, Marketing, Business Administration, or related field
Skills:CommunicationNegotiationLeadershipProblem-solvingTeamworkCollaboration

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Prospa
Provides online lending and financial services to small businesses, offering business loans, lines of credit, and payment solutions to support cash flow and growth for SMEs.
Industry: Lending
Company Size: Large (251 to 1,000 employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sydney, Australia
Founded: 2012
WebsiteLinkedIn