Assistant Manager - Marketing, South
Sony Music
Chennai
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 2-3 yearsSkills: ["Creativity","Analytical outlook","Organizational skills","Communication"]Develop and execute marketing strategies for new and catalogue releases across digital, social, and on-ground channels. Own social media content planning and publishing, staying ahead of platform trends and audience behavior. Curate and manage influencer and content creator partnerships end-to-end, coordinating with artists, producers, digital partners, radio/TV, and PR teams. Track campaign performance, maintain records, and ensure efficient marketing budget utilization.

