Director Customer Marketing

Honeywell
Atlanta
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Executive communication","Presentation","Stakeholder management","Influencing","Strategic thinking"]

Lead Honeywell Building Automation’s customer and vertical marketing function by developing and executing integrated customer marketing strategies. Own end-to-end programs across campaigns, events, webinars, content, and demand generation to strengthen engagement, loyalty, and measurable pipeline and revenue growth. Build and develop a high-performing team, set marketing goals and metrics, and partner closely with Sales, Product Management, and regional stakeholders in a fast-paced, matrixed organization.

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Honeywell
Honeywell
6 days ago

Director Customer Marketing

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead Honeywell Building Automation’s customer and vertical marketing function by developing and executing integrated customer marketing strategies. Own end-to-end programs across campaigns, events, webinars, content, and demand generation to strengthen engagement, loyalty, and measurable pipeline and revenue growth. Build and develop a high-performing team, set marketing goals and metrics, and partner closely with Sales, Product Management, and regional stakeholders in a fast-paced, matrixed organization.
Location: Atlanta
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead the customer and vertical marketing function, setting strategy and an operating rhythm aligned with Building Automation’s commercial growth priorities.
  • •Develop and execute customer marketing strategies to strengthen engagement, acquisition, retention, loyalty, and revenue growth across markets and segments.
  • •Own end-to-end commercial marketing programs, including integrated campaigns, customer programs, webinars, events, content, and demand generation.
  • •Develop vertical market strategies by translating customer needs, market intelligence, and business priorities into value propositions and activation plans.
  • •Build, coach, and develop the customer marketing organization, including recruiting, succession planning, and defining team goals and metrics connected to customer engagement, pipeline, and revenue.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401k

Key Requirements

  • •Minimum of 10 years of progressive experience in customer marketing, commercial marketing, demand generation, strategic marketing, or related B2B marketing leadership roles.
  • •Demonstrated success developing and executing customer-facing marketing strategies and programs from concept through delivery and measurement.
  • •Experience leading teams and developing marketing talent.
  • •Experience operating in a large, complex, matrixed organization and collaborating across functions, regions, and seniority levels.
  • •Strong understanding of commercial growth, customer engagement, demand generation, and integrated go-to-market execution.
Experience:10+ yearsB2BDemand generationGo-to-market
Education:Bachelor's in Marketing, Business, Communications, or a related field
Skills:Executive communicationPresentationStakeholder managementInfluencingStrategic thinking

Company Brief

Honeywell
Global diversified technology and manufacturing company providing aerospace systems, building technologies, performance materials, and safety & productivity solutions for industrial, commercial, and consumer markets.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 25B to 50B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Charlotte, United States
Founded: 1906
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Glassdoor: 3.8
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