Product Marketing Manager

Appdirect
Toronto
Full timeCAD 94,000 - 117,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Autonomy","Clear communication","Cross-functional collaboration"]

Own end-to-end go-to-market strategy for Business Unit product launches, including positioning, success criteria, and cross-functional execution. Define marketing outcomes and success metrics tied to pipeline and new revenue targets, and track performance. Partner with the Director of Product Management on roadmap inputs using competitive intelligence, win/loss analysis, and market research. Lead customer marketing and analyst relations (e.g., Gartner) and contribute to pricing/package positioning decisions.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Appdirect
Appdirect
15 hours ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 41 minutes agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for Business Unit product launches, including positioning, success criteria, and cross-functional execution. Define marketing outcomes and success metrics tied to pipeline and new revenue targets, and track performance. Partner with the Director of Product Management on roadmap inputs using competitive intelligence, win/loss analysis, and market research. Lead customer marketing and analyst relations (e.g., Gartner) and contribute to pricing/package positioning decisions.
Location: Toronto
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end go-to-market strategy for Business Unit product launches, including positioning and cross-functional execution.
  • •Define product marketing outcomes and success metrics tied to pipeline and new revenue targets, and track performance.
  • •Partner with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research.
  • •Build and execute customer marketing strategy, focusing on advocacy programs and expansion-stage motions to support cross-sell.
  • •Own analyst relations for the Business Unit, including briefings, inquiries, and ongoing positioning with research firms such as Gartner.

Pay and Benefits

Salary: CAD 94,000 - 117,000 annually

Key Requirements

  • •3–5 years of product marketing experience in a B2B SaaS environment with demonstrated ownership of go-to-market strategy.
  • •Experience conducting competitive analysis, win/loss research, or market intelligence to influence positioning decisions.
  • •Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries.
  • •Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns).
  • •Ability to work autonomously across multiple initiatives and communicate positioning and strategy clearly across written and verbal formats.
Experience:3-5 yearsB2B SaaSProduct-led growthPLG
Skills:AutonomyClear communicationCross-functional collaboration

Company Brief

Appdirect
Provides a cloud commerce platform enabling businesses and service providers to sell, distribute, and manage subscriptions, digital services, and third-party applications through marketplaces and billing/commerce tools.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn