Digital MKT Growth Coordinator
Global Payments
Mexico
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Data-driven decision-making","Continuous improvement","Cross-functional collaboration","Funnel optimization","Lead nurturing"]Coordinate the execution and optimization of digital marketing, CRM, and revenue operations strategies, ensuring tight integration between Marketing, Sales, and TeleSales. Drive revenue growth initiatives across acquisition, retention, cross-selling, and upselling using data-driven funnel management, automation, and continuous improvement. Own performance indicators in Salesforce CRM, manage marketing journeys and nurturing, and apply lead scoring to improve conversion by funnel stage while proposing ongoing enhancements based on results and market trends.

