Growth Marketing Manager - TV

Rocket Money
New York, San Francisco, Washington DC, Detroit, Miami
Full timeUSD 115,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Analytical thinking","Experimentation","Data-driven decision-making","Cross-functional collaboration","Communication"]

Own day-to-day TV acquisition execution across Linear and Streaming/CTV, turning acquisition strategy into measurable results. Drive media buying, optimization, pacing, and post-buy analysis against CPA, CAC, and ROAS targets; manage weekly budget and forecasting. Lead a structured experimentation roadmap, collaborate with Creative and measurement partners to improve attribution and data quality, and communicate insights and recommendations to leadership. Help evolve TV from performance-first into blended performance and brand strategy while ensuring brand safety, compliance, and privacy.

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Rocket Money
Rocket Money
6 days ago

Growth Marketing Manager - TV

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Last checked: 8 hours agoStatus: Live

Job Summary

Own day-to-day TV acquisition execution across Linear and Streaming/CTV, turning acquisition strategy into measurable results. Drive media buying, optimization, pacing, and post-buy analysis against CPA, CAC, and ROAS targets; manage weekly budget and forecasting. Lead a structured experimentation roadmap, collaborate with Creative and measurement partners to improve attribution and data quality, and communicate insights and recommendations to leadership. Help evolve TV from performance-first into blended performance and brand strategy while ensuring brand safety, compliance, and privacy.
Location: New York, San Francisco, Washington DC, Detroit, Miami
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own day-to-day TV media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV to meet CPA, CAC, and ROAS targets.
  • •Identify high-potential spend opportunities, apply repeatable playbooks, and scale winning tactics across networks and publishers.
  • •Manage weekly pacing and forecasting for TV spend, monitoring effectiveness and ROAS and providing actionable recommendations.
  • •Execute a structured testing roadmap for TV, developing hypotheses/success criteria and translating results into optimizations.
  • •Partner with Creative and agency/vendor partners to brief, test, iterate, improve measurement and attribution, and report performance insights to leadership.

Pay and Benefits

Salary: USD 115,000 - 140,000 annually
Perks:Health InsuranceDentalVisionLife Insurance401kPaid LeaveLearning Budget

Key Requirements

  • •4+ years of experience in TV media buying at a high-growth consumer company, startup, or agency, with hands-on experience across Linear and/or Streaming/CTV.
  • •Strong analytical foundation using growth and efficiency metrics such as CAC, ROAS, and LTV to CAC to evaluate performance.
  • •Ability to translate data and experiment results into clear recommendations and action.
  • •Experience coordinating across internal teams and external partners or agencies.
  • •Familiarity with TV measurement approaches such as incrementality testing, media mix modeling, and attribution.
  • •Advanced proficiency in Excel (Looker or similar is a plus).
Experience:4+ yearsConsumerStartupAgency
Skills:Analytical thinkingExperimentationData-driven decision-makingCross-functional collaborationCommunication
Languages:English
Tech Stack:ExcelLookerLinear TVStreaming TVCTVMedia mix modelingAttribution

Company Brief

Rocket Money
Provides a personal finance app that helps users track spending, manage subscriptions, automate savings, and lower bills through budgeting tools and financial insights to simplify everyday money management.
Industry: Neobanking
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Los Angeles, United States
Founded: 2015
WebsiteLinkedIn