Lifecycle Marketing Manager

Runway ML
New York, San Francisco, Seattle
Workplace: RemoteFull timeUSD 180,000 - 240,000 annuallyFunction: Marketing & GrowthExperience: 3-6 yearsSkills: ["Project management","Data analysis","Stakeholder management","Experimentation","Communication"]

Own and optimize lifecycle marketing programs for Runway, with an initial focus on email. Build, QA, schedule, and launch campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization. Translate product updates and audience insights into targeted messaging, develop behavioral segments, and use performance data and A/B testing to continuously improve user experience and downstream business impact.

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FursaFursa
Runway ML
Runway ML
7 hours ago

Lifecycle Marketing Manager

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Last checked: 6 hours agoStatus: Live

Job Summary

Own and optimize lifecycle marketing programs for Runway, with an initial focus on email. Build, QA, schedule, and launch campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization. Translate product updates and audience insights into targeted messaging, develop behavioral segments, and use performance data and A/B testing to continuously improve user experience and downstream business impact.
Location: New York, San Francisco, Seattle
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own day-to-day execution and optimization of lifecycle marketing programs, initially focusing on email.
  • •Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization.
  • •Partner with product marketing and product teams to translate launches and updates into lifecycle campaigns.
  • •Develop audience segments based on lifecycle stage, user behavior, product usage, plan type, persona, and engagement.
  • •Analyze campaign performance, run A/B tests across messaging and segmentation, and recommend what to test next.

Pay and Benefits

Salary: USD 180,000 - 240,000 annually

Key Requirements

  • •3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role.
  • •Experience building and executing email or lifecycle campaigns in a fast-moving SaaS, marketplace, creative, or technology environment.
  • •Strong understanding of lifecycle marketing fundamentals across onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation.
  • •Hands-on experience with email, CRM, lifecycle, or marketing automation tools.
  • •Comfort working with user segments, behavioral triggers, and performance reporting, and translating results into recommendations.
Experience:3-6 yearsSaaSMarketplaceTechnologyCreative
Skills:Project managementData analysisStakeholder managementExperimentationCommunication

Company Brief

Runway ML
Provides generative AI tools and a creative platform for creators and studios to generate, edit, and collaborate on images, video, and other media using state-of-the-art machine learning models.
Industry: AI & Machine Learning
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: New York, United States
Founded: 2018
WebsiteLinkedIn