Product Marketing Lead - EMEA

Vanta
London, Dublin
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Storytelling","Project management","Research","Analysis","Problem-solving"]

Define and lead Vanta’s go-to-market strategy and messaging for the EMEA region. Tailor positioning using buyer and market research, collaborate with the EMEA growth and broader GTM teams, and run data-informed product launches. Create content across the customer journey, champion customers, analyze competitive landscape and performance, and partner with product to influence the roadmap and pricing/packaging decisions.

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FursaFursa
Vanta
Vanta
20 hours ago

Product Marketing Lead - EMEA

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Last checked: 10 hours agoStatus: Live

Job Summary

Define and lead Vanta’s go-to-market strategy and messaging for the EMEA region. Tailor positioning using buyer and market research, collaborate with the EMEA growth and broader GTM teams, and run data-informed product launches. Create content across the customer journey, champion customers, analyze competitive landscape and performance, and partner with product to influence the roadmap and pricing/packaging decisions.
Location: London, Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and manage EMEA go-to-market strategy tailored to the region’s opportunities
  • •Develop EMEA messaging and positioning based on market research and customer insights
  • •Partner with EMEA growth to develop and execute targeted marketing campaigns and content for local audiences
  • •Plan and execute large product launches with GTM enablement, measure performance, and optimize launch processes
  • •Author customer-journey content, analyze competitive landscape, and partner with product and GTM teams to shape roadmap and pricing

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionParental LeavePension MatchingAnnual LeaveSick TimeRemote WorkInternet StipendMobile StipendCommuter BenefitsEquity

Key Requirements

  • •7+ years of product marketing experience, with an emphasis on B2B SaaS
  • •Deep empathy for users and the ability to tailor communication to engage and differentiate
  • •Ability to work with data, combining quantitative insights with qualitative user conversations
  • •Strong storytelling skills with a customer-first mindset
  • •Must be based in London or Dublin and work hybrid in-office
Experience:7+ yearsB2B SaaS
Skills:StorytellingProject managementResearchAnalysisProblem-solving

Company Brief

Vanta
Provides automated security and compliance software that helps companies achieve and maintain SOC 2, ISO 27001, and other security certifications by continuously monitoring systems, controls, and evidence.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn