Adidas

5 days ago

Manager GTM - Specialist Sports - 20 hours - temp until 31.12.2026 (m/f/d)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Own and execute Go-to-Market (GTM) strategy for adidas’ Specialist Sports categories by translating BU vision into market, account, and consumer insights. Drive demand and market share growth through category range architecture, segmentation, and differentiated storytelling across channels. Build and hand over holistic GTM plans (Story x Product x Availability), prepare supporting tools and decks, and lead integrated business planning and milestone meetings with markets and accounts.

Location: Germany

Workplace: Onsite

Employment Type: Temporary

Job Function: Product Management

Seniority: Manager level

Key Responsibilities

•Execute short- and long-term strategies for specific category areas aligned to market and account opportunities.
•Build category range architecture (including franchise management, price architecture, flow and segmentation) aligned with category targets.
•Execute GTM strategy to create demand and drive market share growth for the BU.
•Build and hand over holistic BU GTM plans (Story x Product x Availability) and deliver supporting content including translations into systems and decks.
•Manage and support GTM market interactions including Integrated Business Planning (IBP) meetings, milestone meetings, and tracking seasonal plan implementation.

Key Requirements

•University degree or equivalent education required.
•5 years of relevant experience transferable to the sports industry linked to GTM functions (e.g., retail, merchandising, buying, e-commerce).
•Previous global, wholesale, retail, digital/ecom, and vertical experience in merchandising or buying.
•Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation is a plus.
•Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (including Internet and POS systems).

Experience:5+ yearsSports industryRetailMerchandisingWholesaleE-commerce

Skills:Analytical skillsAttention to detailCommunicationPresentationCollaboration

Languages:English

Tech Stack:MS OutlookMS ExcelMS WordMS PowerPointInternetPOS Systems

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

5 days ago

Manager GTM - Specialist Sports - 20 hours - temp until 31.12.2026 (m/f/d)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Germany

Workplace: Onsite

Employment Type: Temporary

Job Function: Product Management

Seniority: Manager level

Key Responsibilities

•Execute short- and long-term strategies for specific category areas aligned to market and account opportunities.
•Build category range architecture (including franchise management, price architecture, flow and segmentation) aligned with category targets.
•Execute GTM strategy to create demand and drive market share growth for the BU.
•Build and hand over holistic BU GTM plans (Story x Product x Availability) and deliver supporting content including translations into systems and decks.
•Manage and support GTM market interactions including Integrated Business Planning (IBP) meetings, milestone meetings, and tracking seasonal plan implementation.

Key Requirements

•University degree or equivalent education required.
•5 years of relevant experience transferable to the sports industry linked to GTM functions (e.g., retail, merchandising, buying, e-commerce).
•Previous global, wholesale, retail, digital/ecom, and vertical experience in merchandising or buying.
•Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation is a plus.
•Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (including Internet and POS systems).

Experience:5+ yearsSports industryRetailMerchandisingWholesaleE-commerce

Skills:Analytical skillsAttention to detailCommunicationPresentationCollaboration

Languages:English

Tech Stack:MS OutlookMS ExcelMS WordMS PowerPointInternetPOS Systems

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor