Sr. Industry Marketing Manager – National Government & Public Safety

Esri
United States
Workplace: OnsiteFull timeUSD 86,528 - 140,608 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Writing","Organization","Self-motivation","Problem resolution"]

Develop and execute integrated marketing campaigns for the national government and public safety markets to drive revenue, open new markets, and build community. Own campaign planning, content creation, event support, and project delivery across messaging, collateral, digital assets, webinars, and customer success storytelling. Track performance with analytics, leverage marketing processes and technology for segmentation and campaigns, and collaborate with SMEs, sales, partners, and associations to position Esri in industry publications.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Esri
Esri
2 days ago

Sr. Industry Marketing Manager – National Government & Public Safety

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Develop and execute integrated marketing campaigns for the national government and public safety markets to drive revenue, open new markets, and build community. Own campaign planning, content creation, event support, and project delivery across messaging, collateral, digital assets, webinars, and customer success storytelling. Track performance with analytics, leverage marketing processes and technology for segmentation and campaigns, and collaborate with SMEs, sales, partners, and associations to position Esri in industry publications.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute integrated marketing campaigns using multi-channel tactics and approaches.
  • •Create campaign assets (messaging, collateral, and digital content) and collaborate with design/creative resources.
  • •Contribute to third-party and Esri-hosted events, including messaging, engagement opportunities, onsite logistics, and community forums.
  • •Deliver campaign assets on time and on budget while managing multiple deadlines and stakeholder updates.
  • •Track and report campaign performance and engagement using analytics and campaign activity reports.
Travel: Medium travel

Pay and Benefits

Salary: USD 86,528 - 140,608 annually
Perks:MedicalDentalVision401kLife InsurancePaid HolidaysPaid Leave

Key Requirements

  • •5+ years of marketing experience in B2B and/or B2C, preferably marketing to business professionals in related industries.
  • •Established knowledge of marketing principles, campaign management, and process improvement.
  • •Excellent verbal communication and writing skills for internal and external audiences.
  • •Highly organized, self-motivated, able to manage multiple priorities and deadlines.
  • •Knowledgeable understanding of CRM, social media platforms, business intelligence, and project management processes.
Experience:5+ yearsB2BB2CGovernmentPublic safetyGIS
Education:Bachelor's in marketing, business or related field
Skills:CommunicationWritingOrganizationSelf-motivationProblem resolution
Languages:English
Tech Stack:CRMSocial mediaBusiness intelligenceEmailWebpagesGIS

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn