15 hours ago

Lead - DTC & DMS Retail Marketing, EMEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Lead the DTC & DMS retail marketing program across EMEA, aligning global brand vision with regional execution to elevate every in-store consumer touchpoint. Drive a strategic reset for retail marketing planning and communications, oversee new store openings and retail expansion delivery, and own the regional activations calendar. Build internal communications and scalable ways of working while managing regional tooling and budgets and mentoring a high-performing retail marketing team.

Location: Zurich, London

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead the program manager role for On’s physical brand presence across EMEA, bridging global vision and regional execution to ensure consistent brand experience in brick-and-mortar.
•Drive the reset of how retail marketing is planned, communicated, and executed across current and future locations and key direct-to-consumer projects.
•Direct new store openings (NSOs) and end-to-end delivery for the DTC & DMS expansion program, from store handover through launch.
•Own the rolling EMEA retail marketing calendar and adapt global campaign toolkits into locally resonant activations for priority cities and emerging markets.
•Serve as the strategic bridge across Global, Sub-Regional, and DMS teams; manage regional tooling and budgets and empower the team through mentoring and scalable ways of working.

Key Requirements

•Around 8-10 years of progressive retail marketing experience, including senior managerial roles leading multi-channel or multi-site environments in premium commercial, lifestyle, or sportswear sectors.
•Proven track record translating global brand visions into locally compelling retail activations that drive business growth.
•Strong multi-channel expertise across owned DTC, partner stores (DMS), wholesale, or franchise models while maintaining premium brand standards.
•Demonstrated experience navigating diverse international markets (prior exposure to Europe, GCC, or broader EMEA sub-regions valued).
•Exceptional communication and influencing skills, with a passion for developing talent, setting clear roadmaps, and leading high-trust teams.

Experience:Retail marketingSportswearPremium commercialLifestyleMulti-channelMulti-siteEMEAInternational markets

Skills:CommunicationInfluencingLeadershipMentoringStakeholder management

Languages:English

Company Brief

On Holding

Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Zurich, Switzerland

Founded: 2010

Glassdoor: 4.0

Website LinkedIn

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On Holding

15 hours ago

Lead - DTC & DMS Retail Marketing, EMEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: Zurich, London

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead the program manager role for On’s physical brand presence across EMEA, bridging global vision and regional execution to ensure consistent brand experience in brick-and-mortar.
•Drive the reset of how retail marketing is planned, communicated, and executed across current and future locations and key direct-to-consumer projects.
•Direct new store openings (NSOs) and end-to-end delivery for the DTC & DMS expansion program, from store handover through launch.
•Own the rolling EMEA retail marketing calendar and adapt global campaign toolkits into locally resonant activations for priority cities and emerging markets.
•Serve as the strategic bridge across Global, Sub-Regional, and DMS teams; manage regional tooling and budgets and empower the team through mentoring and scalable ways of working.

Key Requirements

•Around 8-10 years of progressive retail marketing experience, including senior managerial roles leading multi-channel or multi-site environments in premium commercial, lifestyle, or sportswear sectors.
•Proven track record translating global brand visions into locally compelling retail activations that drive business growth.
•Strong multi-channel expertise across owned DTC, partner stores (DMS), wholesale, or franchise models while maintaining premium brand standards.
•Demonstrated experience navigating diverse international markets (prior exposure to Europe, GCC, or broader EMEA sub-regions valued).
•Exceptional communication and influencing skills, with a passion for developing talent, setting clear roadmaps, and leading high-trust teams.

Experience:Retail marketingSportswearPremium commercialLifestyleMulti-channelMulti-siteEMEAInternational markets

Skills:CommunicationInfluencingLeadershipMentoringStakeholder management

Languages:English

Company Brief

On Holding

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Zurich, Switzerland

Founded: 2010

Glassdoor: 4.0

Website LinkedIn