3 months ago

Technical Marketing Analyst - PPC (Contract)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Technically focused PPC specialist responsible for building and optimizing paid search campaigns across Google, Meta, LinkedIn, and X, while diagnosing and fixing tracking infrastructure to ensure reliable measurement and pipeline impact. Responsible for tracking architecture, GA4 integration, GTM configurations, and cross-platform reporting to tie campaign activity to real business outcomes.

Location: Krakow

Workplace: Remote

Employment Type: Contract

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Audit and fix tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
•Tie campaign performance to real pipeline and revenue metrics beyond keywords.
•Take manual control when needed to maintain brand integrity and funnel alignment.
•Run tests with intention: negative keywords, A/B tests on creative/audience/landing pages, and data-driven optimizations.
•Own performance across Google Ads, LinkedIn Ads, Meta Ads, X/Twitter Ads and collaborate with Growth, Content, and Design on messaging and experiments.

Key Requirements

•3+ years managing PPC campaigns across Google, Meta, LinkedIn, and Twitter/X.
•Hands-on experience implementing and debugging Meta Conversions API (CAPI), Google Ads conversion tracking (gtag.js), LinkedIn Insight Tag, and X pixel.
•Proficiency with Google Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas.
•Ability to diagnose pixel/tracking failures using browser DevTools (Network tab, console), GTM Preview mode, Meta Events Manager / Test Events, Google Tag Assistant.
•Experience with server-side tagging or server-side GTM is a strong plus.

Experience:3+ yearsAdvertisingDigital marketingPPCTracking

Skills:CommunicationProblem-solvingAnalyticalCollaborationAttention to detail

Languages:English

Tech Stack:GA4GTMCAPIGtag.jsLinkedIn Insight TagX pixelGoogle Tag ManagerGoogle Ads

Company Brief

Cloudinary

Provides a cloud-based image and video management platform with APIs and tools for uploading, storing, transforming, optimizing and delivering rich media at scale for developers, marketers, and digital teams.

Industry: Developer Tools

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: Santa Clara, United States

Founded: 2012

Website LinkedIn

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Cloudinary

3 months ago

Technical Marketing Analyst - PPC (Contract)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Krakow

Workplace: Remote

Employment Type: Contract

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Audit and fix tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
•Tie campaign performance to real pipeline and revenue metrics beyond keywords.
•Take manual control when needed to maintain brand integrity and funnel alignment.
•Run tests with intention: negative keywords, A/B tests on creative/audience/landing pages, and data-driven optimizations.
•Own performance across Google Ads, LinkedIn Ads, Meta Ads, X/Twitter Ads and collaborate with Growth, Content, and Design on messaging and experiments.

Key Requirements

•3+ years managing PPC campaigns across Google, Meta, LinkedIn, and Twitter/X.
•Hands-on experience implementing and debugging Meta Conversions API (CAPI), Google Ads conversion tracking (gtag.js), LinkedIn Insight Tag, and X pixel.
•Proficiency with Google Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas.
•Ability to diagnose pixel/tracking failures using browser DevTools (Network tab, console), GTM Preview mode, Meta Events Manager / Test Events, Google Tag Assistant.
•Experience with server-side tagging or server-side GTM is a strong plus.

Experience:3+ yearsAdvertisingDigital marketingPPCTracking

Skills:CommunicationProblem-solvingAnalyticalCollaborationAttention to detail

Languages:English

Tech Stack:GA4GTMCAPIGtag.jsLinkedIn Insight TagX pixelGoogle Tag ManagerGoogle Ads

Company Brief

Cloudinary

Industry: Developer Tools

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: Santa Clara, United States

Founded: 2012

Website LinkedIn