Brand Manager

The Kraft Heinz Company
Australia
Workplace: HybridContractFunction: Marketing & GrowthSkills: ["Communication","Leadership","Stakeholder management","Problem-solving","Project management"]

Brand Manager opportunity at Kraft Heinz in Freshwater, Australia. 6-month contract with hybrid work (3 days in office, 2 days remote) in the Marketing team. Lead NPDs, develop strategy with cross-functional teams, manage packaging renovations, and drive above- and below-the-line activities, campaigns, and consumer insights to grow the ANZ portfolio.

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The Kraft Heinz Company
The Kraft Heinz Company
2 months ago

Brand Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 days agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Brand Manager opportunity at Kraft Heinz in Freshwater, Australia. 6-month contract with hybrid work (3 days in office, 2 days remote) in the Marketing team. Lead NPDs, develop strategy with cross-functional teams, manage packaging renovations, and drive above- and below-the-line activities, campaigns, and consumer insights to grow the ANZ portfolio.
Location: Australia
Workplace: Hybrid
Employment Type: Contract · 6 months
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead brand NPDs including idea generation, preparation of business plans, P&L management, go-to-market planning for AU and NZ, and post-launch audits.
  • •Collaborate with Senior Brand Manager and Category Development to develop strategy including one- and three-year plans
  • •Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management
  • •Develop and implement above-the-line and below-the-line activities for new product launches, including media campaigns, POS, and consumer promotion plans
  • •Develop impactful campaign creatives that resonate with the audience across ANZ and liaise with agencies to execute marketing campaigns

Pay and Benefits

Perks:HybridTrainingLivewellVolunteer Leave

Key Requirements

  • •Strong project management experience on NPD, renovation and advertising; able to manage multiple campaigns end-to-end.
  • •Analytical skills with the ability to make data-driven decisions (IRI or Nielsen preferred)
  • •Exceptional stakeholder management to lead cross-functional teams and manage expectations
  • •Ability to develop impactful and breakthrough campaign creatives that resonate with audiences in ANZ
  • •Experience with budgeting, quarterly forecasting and managing monthly A&P spend
Experience:FMCGMarketing
Skills:CommunicationLeadershipStakeholder managementProblem-solvingProject management
Tech Stack:IRINielsenP&LMedia campaignsAdvertisingCampaign management

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn