The Kraft Heinz Company

4 weeks ago

Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Brand Manager opportunity at Kraft Heinz in Freshwater, Australia. 6-month contract with hybrid work (3 days in office, 2 days remote) in the Marketing team. Lead NPDs, develop strategy with cross-functional teams, manage packaging renovations, and drive above- and below-the-line activities, campaigns, and consumer insights to grow the ANZ portfolio.

Location: Australia

Workplace: Hybrid

Employment Type: Contract · 6 months

Job Function: Marketing & Growth

Key Responsibilities

•Lead brand NPDs including idea generation, preparation of business plans, P&L management, go-to-market planning for AU and NZ, and post-launch audits.
•Collaborate with Senior Brand Manager and Category Development to develop strategy including one- and three-year plans
•Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management
•Develop and implement above-the-line and below-the-line activities for new product launches, including media campaigns, POS, and consumer promotion plans
•Develop impactful campaign creatives that resonate with the audience across ANZ and liaise with agencies to execute marketing campaigns

Pay and Benefits

Perks:HybridTrainingLivewellVolunteer Leave

Key Requirements

•Strong project management experience on NPD, renovation and advertising; able to manage multiple campaigns end-to-end.
•Analytical skills with the ability to make data-driven decisions (IRI or Nielsen preferred)
•Exceptional stakeholder management to lead cross-functional teams and manage expectations
•Ability to develop impactful and breakthrough campaign creatives that resonate with audiences in ANZ
•Experience with budgeting, quarterly forecasting and managing monthly A&P spend

Experience:FMCGMarketing

Skills:CommunicationLeadershipStakeholder managementProblem-solvingProject management

Tech Stack:IRINielsenP&LMedia campaignsAdvertisingCampaign management

Company Brief

The Kraft Heinz Company

The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn

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The Kraft Heinz Company

4 weeks ago

Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Australia

Workplace: Hybrid

Employment Type: Contract · 6 months

Job Function: Marketing & Growth

Key Responsibilities

•Lead brand NPDs including idea generation, preparation of business plans, P&L management, go-to-market planning for AU and NZ, and post-launch audits.
•Collaborate with Senior Brand Manager and Category Development to develop strategy including one- and three-year plans
•Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management
•Develop and implement above-the-line and below-the-line activities for new product launches, including media campaigns, POS, and consumer promotion plans
•Develop impactful campaign creatives that resonate with the audience across ANZ and liaise with agencies to execute marketing campaigns

Pay and Benefits

Perks:HybridTrainingLivewellVolunteer Leave

Key Requirements

•Strong project management experience on NPD, renovation and advertising; able to manage multiple campaigns end-to-end.
•Analytical skills with the ability to make data-driven decisions (IRI or Nielsen preferred)
•Exceptional stakeholder management to lead cross-functional teams and manage expectations
•Ability to develop impactful and breakthrough campaign creatives that resonate with audiences in ANZ
•Experience with budgeting, quarterly forecasting and managing monthly A&P spend

Experience:FMCGMarketing

Skills:CommunicationLeadershipStakeholder managementProblem-solvingProject management

Tech Stack:IRINielsenP&LMedia campaignsAdvertisingCampaign management

Company Brief

The Kraft Heinz Company

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn