Prometric

4 days ago

Marketing Operations Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Own the technical execution of scalable, data-driven marketing campaigns by administering Pardot and Braze and governing CRM data in Salesforce. Set up automations and engagement workflows, build campaign logic and integrations, and troubleshoot deliverability and performance issues. Clean and segment lead data, implement lead scoring and tracking, and deliver dashboards with actionable KPI insights. Coordinate with marketing and technical teams to maintain accurate targeting and measurable funnel impact.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Set up and manage marketing campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce.
•Configure Pardot Engagement Studio workflows, Salesforce engagement cadences, and Braze canvases for lead nurturing and client communications.
•Maintain campaign logic, triggers, flows, and Salesforce integrations; monitor performance and troubleshoot issues to optimize results.
•Clean, enhance, import, and segment lead/contact/account lists; manage lead scoring, lifecycle stages, and campaign tracking frameworks.
•Build and maintain dashboards for campaign KPIs; administer Pardot/Braze and manage integrations with tools like ZoomInfo, Zoom, and website forms.

Key Requirements

•Bachelor’s degree in marketing, business, or a related field.
•4+ years of experience in marketing automation, operations, or a similar role.
•Experience with Salesforce and at least one automation platform (Pardot, Braze, or similar).
•Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms, plus proficiency in Excel.
•Strong knowledge of data governance, data hygiene, CRM best practices, and list imports/enrichment with third-party data.

Education:Bachelor's in marketing, business, or a related field

Skills:Organizational skillsAttention to detailCommunicationCollaborationCross-functional teamworkAnalytical skills

Certifications:Salesforce Certified AdministratorSalesforce Certified Account Engagement (Pardot) SpecialistBraze Certified Practitioner

Tech Stack:SalesforcePardotBrazeSalesforce Engagement cadencesPardot Engagement StudioSalesforce Analytics StudioPower BIExcelZoomInfoZoomWebsite forms

Company Brief

Prometric

Provides computer-based testing, assessment, and credentialing services for certification bodies, professional associations, and academic institutions. Operates exam delivery, proctoring, and assessment programs across a global network.

Industry: Education

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Baltimore, United States

Founded: 1990

Website LinkedIn

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Prometric

4 days ago

Marketing Operations Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Set up and manage marketing campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce.
•Configure Pardot Engagement Studio workflows, Salesforce engagement cadences, and Braze canvases for lead nurturing and client communications.
•Maintain campaign logic, triggers, flows, and Salesforce integrations; monitor performance and troubleshoot issues to optimize results.
•Clean, enhance, import, and segment lead/contact/account lists; manage lead scoring, lifecycle stages, and campaign tracking frameworks.
•Build and maintain dashboards for campaign KPIs; administer Pardot/Braze and manage integrations with tools like ZoomInfo, Zoom, and website forms.

Key Requirements

•Bachelor’s degree in marketing, business, or a related field.
•4+ years of experience in marketing automation, operations, or a similar role.
•Experience with Salesforce and at least one automation platform (Pardot, Braze, or similar).
•Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms, plus proficiency in Excel.
•Strong knowledge of data governance, data hygiene, CRM best practices, and list imports/enrichment with third-party data.

Education:Bachelor's in marketing, business, or a related field

Skills:Organizational skillsAttention to detailCommunicationCollaborationCross-functional teamworkAnalytical skills

Certifications:Salesforce Certified AdministratorSalesforce Certified Account Engagement (Pardot) SpecialistBraze Certified Practitioner

Tech Stack:SalesforcePardotBrazeSalesforce Engagement cadencesPardot Engagement StudioSalesforce Analytics StudioPower BIExcelZoomInfoZoomWebsite forms

Company Brief

Prometric

Industry: Education

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Baltimore, United States

Founded: 1990

Website LinkedIn