Director, Consumer Lending Product Marketing

USAA
San Antonio, Plano, Phoenix, Charlotte
Workplace: OnsiteFull timeUSD 143,320 - 273,930 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Leadership","Collaboration","Stakeholder management","Data analysis","Communication"]

Lead USAA’s overarching Consumer Lending product marketing strategy and prioritization. Oversee a team of product marketers focused on acquisition and data-driven, digital-first growth using a continuous test-and-learn approach to optimize Cost per Account (CPAs). Own marketing budget allocation decisions and partner with Product, Risk, and Analytics to launch, measure, and optimize compliant campaigns that deepen member relationships and drive measurable, sustainable growth.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
USAA
USAA
4 days ago

Director, Consumer Lending Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Lead USAA’s overarching Consumer Lending product marketing strategy and prioritization. Oversee a team of product marketers focused on acquisition and data-driven, digital-first growth using a continuous test-and-learn approach to optimize Cost per Account (CPAs). Own marketing budget allocation decisions and partner with Product, Risk, and Analytics to launch, measure, and optimize compliant campaigns that deepen member relationships and drive measurable, sustainable growth.
Location: San Antonio, Plano, Phoenix, Charlotte
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and drive the Consumer Lending marketing strategy and prioritization while leading product marketers focused on acquisition and sustainable growth.
  • •Direct and oversee a fully digital-first marketing lifecycle, including strategy, member research, direct response marketing, agency management, creative development, compliance, analytics, and performance management.
  • •Develop and execute marketing plans and campaigns to deepen relationships with existing members and acquire new members.
  • •Manage marketing budget allocations across products and channels to achieve efficient Cost per Account (CPAs) at scale.
  • •Ensure risk practices follow product regulations and risk/compliance policies while leading safe and sound business practices at scale.

Pay and Benefits

Salary: USD 143,320 - 273,930 annually
Perks:Health InsuranceDentalVision401kPensionLife InsuranceParental BenefitsAdoption AssistancePaid LeavePaid HolidaysVolunteer Hours

Key Requirements

  • •Bachelor's degree or 4 years of relevant education and/or experience.
  • •8 years of relevant work experience in financial services with hands-on experience in conversion channels.
  • •3 years of people leadership experience building, managing, and/or developing high-performing teams.
  • •Proficiency in Product Marketing, including developing marketing plans and performance reporting.
  • •Ability to analyze data from multiple resources to support marketing decisions and stakeholder alignment.
Experience:Financial services
Education:Bachelor's
Skills:LeadershipCollaborationStakeholder managementData analysisCommunication

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

USAA
Provides insurance, banking, investment, and financial services to U.S. military members, veterans, and their families. Best known for auto, home, life insurance, and member-focused digital banking products.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Antonio, United States
Founded: 1922
WebsiteLinkedIn