Product Marketing Lead, GTM - Branding (Ad-Sales)

TikTok
New York
Full timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Strategic thinking","Problem-solving","Communication","Organizational skills","Analytical thinking"]

Own go-to-market and sales enablement for TikTok ad solutions by defining GTM strategies that drive client adoption and measurable business impact. Lead the end-to-end product lifecycle planning, collaborate with cross-functional teams to deliver training, operational processes, and demand generation, and use market trend analysis to identify client needs and growth opportunities. Partner with global product and vertical activation teams to ensure market readiness and sustained success.

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FursaFursa
TikTok
TikTok
1 hour ago

Product Marketing Lead, GTM - Branding (Ad-Sales)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own go-to-market and sales enablement for TikTok ad solutions by defining GTM strategies that drive client adoption and measurable business impact. Lead the end-to-end product lifecycle planning, collaborate with cross-functional teams to deliver training, operational processes, and demand generation, and use market trend analysis to identify client needs and growth opportunities. Partner with global product and vertical activation teams to ensure market readiness and sustained success.
Location: New York
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Identify opportunities to drive adoption of TikTok ad products that enhance the native experience and meet client objectives.
  • •Define GTM and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate to deliver training, marketing, operational processes, and demand generation.
  • •Analyze market trends and business challenges, identify client needs, and develop short- and long-term strategies to grow adoption and revenue.
  • •Lead alignment and execution with key stakeholders to deliver on GTM priorities.
  • •Partner with global product teams, vertical activation teams, centers of excellence, business marketing, and learning & development to ensure market readiness and ongoing product success.

Key Requirements

  • •Experience in product marketing, strategy & operations, or a related field, with a track record of managing GTM strategy for a product or portfolio from early testing through launch and growth.
  • •Strong ability to influence product teams, executive leadership, and cross-functional partners.
  • •Adaptability to thrive in fast-paced, startup-like environments.
  • •Ability to engage effectively with both technical and business stakeholders at all levels.
  • •Excellent documentation, presentation, communication, organizational, and analytical skills in global cross-functional settings.
Experience:5+ yearsPerformance advertisingEcommerce
Skills:Strategic thinkingProblem-solvingCommunicationOrganizational skillsAnalytical thinking

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn