Manager, Marketing Measurement Operations & Data

PayPal
New York
Workplace: HybridFull timeUSD 116,500 - 173,250 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Collaboration","Mentorship","Guidance","Data-quality judgment","Process improvement"]

Own and improve marketing measurement operations by ensuring data requirements, conversion events, partner feeds, integrations, and source-to-output dependencies are clearly defined, validated, reconciled, and ready for reporting. Partner across Marketing ROI & Effectiveness, Data Science, MarTech, Media Operations, agencies, platforms, vendors, and data partners to turn complex measurement needs into dependable workflows, controls, documentation, and accountability that enable confident performance measurement and investment decisions.

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FursaFursa
PayPal
PayPal
3 days ago

Manager, Marketing Measurement Operations & Data

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own and improve marketing measurement operations by ensuring data requirements, conversion events, partner feeds, integrations, and source-to-output dependencies are clearly defined, validated, reconciled, and ready for reporting. Partner across Marketing ROI & Effectiveness, Data Science, MarTech, Media Operations, agencies, platforms, vendors, and data partners to turn complex measurement needs into dependable workflows, controls, documentation, and accountability that enable confident performance measurement and investment decisions.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the development and execution of marketing measurement strategies and campaigns.
  • •Support the end-to-end operating process for marketing measurement data from request through implementation, validation, reconciliation, and readiness for reporting and investment decisions.
  • •Define what “ready to use” means for measurement inputs, including events, mappings, taxonomy, source-to-output lineage, QA checks, limitations, and signoff criteria.
  • •Maintain measurement coverage across platforms, markets, KPIs, conversion events, partner feeds, and key data sources, identifying gaps and driving resolution.
  • •Translate marketing and measurement use cases into instrumentation, audience, identity, and partner requirements that technical and operational teams can execute.

Pay and Benefits

Salary: USD 116,500 - 173,250 annually
Equity and Bonus:Equity
Perks:Health Insurance401kPaid LeaveLearning Budget

Key Requirements

  • •5+ years of relevant experience with a Bachelor’s degree or an equivalent combination of education and experience.
  • •5+ years of experience in marketing data, measurement operations, analytics product management, marketing technology, data operations, or a related field.
  • •Experience contributing to a Marketing Measurement & Data Operations or analytics-product capability.
  • •Experience supporting paid-media measurement ecosystems (digital platforms/walled gardens, agencies, media data partners, conversion events, campaign taxonomies, APIs, platform reporting data).
  • •Experience with customer identity and audience/activation ecosystems (first-party data, identity resolution, audience platforms, clean rooms, conversion APIs, or data-collaboration tools).
Experience:5+ yearsMarketing dataAnalyticsMarketing technologyPaid mediaFintechPaymentsCommerce
Education:Bachelor's
Skills:CollaborationMentorshipGuidanceData-quality judgmentProcess improvement
Tech Stack:SQLGoogle Tag Manager (GTM)APIsClean roomsConversion APIs (CAPIs)EpsilonLiveRampIdentity resolutionData-collaboration toolsTaxonomyPartner feeds

Company Brief

PayPal
Global online payments platform enabling digital and mobile payments, money transfers, and merchant services for consumers and businesses, supporting e‑commerce transactions across multiple currencies and payment methods.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1998
WebsiteLinkedIn