Animoca Brands

2 weeks ago

Marketing Campaign Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end, multi-channel consumer campaign strategy and execution, collaborating with product marketing, content, design, GTM teams, and external partners. Build and refine targeted campaigns to drive awareness, first-use activation, and launch-ready Minds, while running A/B testing, monitoring performance against funnel metrics and KPIs, and reporting clear, actionable insights. Drive measurable partner activations and optimize spend for efficiency and impact.

Location: Hong Kong

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build and refine targeted multi-channel campaigns that drive awareness, key product differentiators, and first-use activation for Minds.
•Align with product marketing on positioning, priorities, and launch sequencing, and brief campaign content ideas with the content team and partners.
•Run and manage campaigns across email, content, events, social, paid media, KOLs, and partner marketing, including smooth partner activations.
•Conduct structured A/B testing on concepts, messaging, and assets, iterating continuously using performance data and audience insights.
•Own campaign KPIs and deliver clear performance reporting with the data team on measurement, attribution, and reporting accuracy.

Pay and Benefits

Perks:MedicalLifeCommuter Benefits

Key Requirements

•5 to 6 years in consumer marketing in a high-growth environment.
•Proven track record running end-to-end multi-channel consumer campaigns that drive measurable user growth and launches.
•Strong project management skills with sharp process and prioritisation under pressure.
•Excellent written communication and the maturity to own outcomes across internal teams and external partners.
•Fluency in English; fluency in an Asian language or a European language is preferred.

Experience:5-6 yearsConsumer marketingWeb3AIHigh-growth environment

Skills:CommunicationCollaborationProject managementPrioritizationAnalytical thinking

Languages:English

Tech Stack:EmailTelegramProgressive Web AppA/B testing

Company Brief

Animoca Brands

Develops and publishes blockchain-based games, NFTs, and digital property ecosystems. Invests in and partners with Web3, gaming, and metaverse companies to build decentralized digital entertainment and open metaverse infrastructure.

Industry: Blockchain & Web3

Company Size: Enterprise (1,001+ employees)

Revenue: USD 100M to 250M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Hong Kong, Hong Kong

Founded: 2014

Website LinkedIn

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Animoca Brands

2 weeks ago

Marketing Campaign Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Hong Kong

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build and refine targeted multi-channel campaigns that drive awareness, key product differentiators, and first-use activation for Minds.
•Align with product marketing on positioning, priorities, and launch sequencing, and brief campaign content ideas with the content team and partners.
•Run and manage campaigns across email, content, events, social, paid media, KOLs, and partner marketing, including smooth partner activations.
•Conduct structured A/B testing on concepts, messaging, and assets, iterating continuously using performance data and audience insights.
•Own campaign KPIs and deliver clear performance reporting with the data team on measurement, attribution, and reporting accuracy.

Pay and Benefits

Perks:MedicalLifeCommuter Benefits

Key Requirements

•5 to 6 years in consumer marketing in a high-growth environment.
•Proven track record running end-to-end multi-channel consumer campaigns that drive measurable user growth and launches.
•Strong project management skills with sharp process and prioritisation under pressure.
•Excellent written communication and the maturity to own outcomes across internal teams and external partners.
•Fluency in English; fluency in an Asian language or a European language is preferred.

Experience:5-6 yearsConsumer marketingWeb3AIHigh-growth environment

Skills:CommunicationCollaborationProject managementPrioritizationAnalytical thinking

Languages:English

Tech Stack:EmailTelegramProgressive Web AppA/B testing

Company Brief

Animoca Brands

Industry: Blockchain & Web3

Company Size: Enterprise (1,001+ employees)

Revenue: USD 100M to 250M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Hong Kong, Hong Kong

Founded: 2014

Website LinkedIn