Marketing Campaign Manager

Animoca Brands
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-6 yearsSkills: ["Communication","Collaboration","Project management","Prioritization","Analytical thinking"]

Own end-to-end, multi-channel consumer campaign strategy and execution, collaborating with product marketing, content, design, GTM teams, and external partners. Build and refine targeted campaigns to drive awareness, first-use activation, and launch-ready Minds, while running A/B testing, monitoring performance against funnel metrics and KPIs, and reporting clear, actionable insights. Drive measurable partner activations and optimize spend for efficiency and impact.

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FursaFursa
Animoca Brands
Animoca Brands
2 months ago

Marketing Campaign Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Own end-to-end, multi-channel consumer campaign strategy and execution, collaborating with product marketing, content, design, GTM teams, and external partners. Build and refine targeted campaigns to drive awareness, first-use activation, and launch-ready Minds, while running A/B testing, monitoring performance against funnel metrics and KPIs, and reporting clear, actionable insights. Drive measurable partner activations and optimize spend for efficiency and impact.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and refine targeted multi-channel campaigns that drive awareness, key product differentiators, and first-use activation for Minds.
  • •Align with product marketing on positioning, priorities, and launch sequencing, and brief campaign content ideas with the content team and partners.
  • •Run and manage campaigns across email, content, events, social, paid media, KOLs, and partner marketing, including smooth partner activations.
  • •Conduct structured A/B testing on concepts, messaging, and assets, iterating continuously using performance data and audience insights.
  • •Own campaign KPIs and deliver clear performance reporting with the data team on measurement, attribution, and reporting accuracy.

Pay and Benefits

Perks:MedicalLifeCommuter Benefits

Key Requirements

  • •5 to 6 years in consumer marketing in a high-growth environment.
  • •Proven track record running end-to-end multi-channel consumer campaigns that drive measurable user growth and launches.
  • •Strong project management skills with sharp process and prioritisation under pressure.
  • •Excellent written communication and the maturity to own outcomes across internal teams and external partners.
  • •Fluency in English; fluency in an Asian language or a European language is preferred.
Experience:5-6 yearsConsumer marketingWeb3AIHigh-growth environment
Skills:CommunicationCollaborationProject managementPrioritizationAnalytical thinking
Languages:English
Tech Stack:EmailTelegramProgressive Web AppA/B testing

Company Brief

Animoca Brands
Develops and publishes blockchain-based games, NFTs, and digital property ecosystems. Invests in and partners with Web3, gaming, and metaverse companies to build decentralized digital entertainment and open metaverse infrastructure.
Industry: Blockchain & Web3
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Hong Kong, Hong Kong
Founded: 2014
WebsiteLinkedIn