Senior Analytics Engineer (Marketing)

Welltech
Romania, Lithuania, Armenia, Estonia, Latvia, Hungary, Bulgaria
Workplace: RemoteContractFunction: Data Analytics & Business IntelligenceExperience: 3+ yearsSkills: ["Communication","Cross-functional partnership"]

Own marketing measurement and signal engineering end to end—ensuring Meta, Google Ads, TikTok, and other ad platforms receive accurate conversion signals. Build and maintain conversion pipelines and ad network S2S integrations, manage pixel/GTM and attribution (UTMs), and monitor signal quality with diagnostics and alerting. Partner with Marketing, Product, Data Engineering, and platform reps to improve campaign measurement, reporting, and funnel metrics.

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FursaFursa
Welltech
Welltech
22 hours ago

Senior Analytics Engineer (Marketing)

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Last checked: 6 hours agoStatus: Live

Job Summary

Own marketing measurement and signal engineering end to end—ensuring Meta, Google Ads, TikTok, and other ad platforms receive accurate conversion signals. Build and maintain conversion pipelines and ad network S2S integrations, manage pixel/GTM and attribution (UTMs), and monitor signal quality with diagnostics and alerting. Partner with Marketing, Product, Data Engineering, and platform reps to improve campaign measurement, reporting, and funnel metrics.
Location: Romania, Lithuania, Armenia, Estonia, Latvia, Hungary, Bulgaria
Workplace: Remote
Employment Type: Contract
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Partner with Marketing and ad network representatives to improve conversion signals, assess product/ad changes, and investigate signal-related performance drops.
  • •Design and maintain ad network conversion pipeline integrations with timely, deduplicated, high-quality signal delivery supported by Data Engineering.
  • •Set up and launch new ad platform integrations, including conversion signal delivery and reporting data feeds for Marketing.
  • •Manage pixel and GTM releases across multiple web properties and implement pixels and conversion events for ad networks.
  • •Monitor signal quality using Meta EMQ, pixel/CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, offline conversion uploads, and build alerts.

Key Requirements

  • •3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking.
  • •Advanced SQL (window functions, CTEs) and experience querying large data warehouses with data quality checks.
  • •Hands-on experience with Google Tag Manager and understanding of browser- and server-side tracking.
  • •Experience with ad platform setup (campaign types, bidding strategies, conversion setup) and solid understanding of marketing metrics.
  • •Ability to communicate in English and understanding of GDPR-compliant tracking approaches.
Experience:3+ yearsAd techDigital measurementPerformance marketingMarketing analytics
Skills:CommunicationCross-functional partnership
Languages:English
Tech Stack:SQLGoogle Tag ManagerTableauLookerMeta Conversions APICAPIEnhanced ConversionsUTMGTMS2S integrationsSKAdNetworkAppsFlyerAdjustAirflowDbtOffline conversion uploads

Company Brief

Welltech
Develops digital wellbeing and health technology solutions aimed at improving employee and consumer wellness through software platforms, monitoring tools, and personalized health programs integrated with corporate wellbeing initiatives.
Industry: Wellness & Preventive Health
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