Marketing Lead Food Delivery LATAM

inDrive
Lima
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Strategic thinking","Analytical approach","Leadership","Stakeholder management","Project management","Communication"]

Drive growth for a new inDrive.Food vertical by owning the go-to-market and end-to-end marketing lifecycle across key LATAM markets. Lead value proposition, media, pricing, promotions, and trade marketing, and grow both demand and supply (restaurants) through acquisition, retention, CRM, loyalty, partnerships, and in-app marketing. Partner cross-functionally with Product, Business, Analytics, and Partner teams to improve UX and conversion, optimize performance against KPI targets, and manage budgets and planning.

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FursaFursa
inDrive
inDrive
1 month ago

Marketing Lead Food Delivery LATAM

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Last checked: 16 hours agoStatus: Live

Job Summary

Drive growth for a new inDrive.Food vertical by owning the go-to-market and end-to-end marketing lifecycle across key LATAM markets. Lead value proposition, media, pricing, promotions, and trade marketing, and grow both demand and supply (restaurants) through acquisition, retention, CRM, loyalty, partnerships, and in-app marketing. Partner cross-functionally with Product, Business, Analytics, and Partner teams to improve UX and conversion, optimize performance against KPI targets, and manage budgets and planning.
Location: Lima
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute inDrive.Food marketing growth strategy across key markets, including go-to-market, value proposition, media, pricing, promotional, and trade marketing initiatives.
  • •Own the end-to-end marketing lifecycle from strategy and ideation to execution and performance optimization aligned to business goals and KPIs.
  • •Drive customer and restaurant growth via acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external channels.
  • •Identify and launch new food delivery growth opportunities aligned with Ride Hailing, Groceries, Delivery, and the wider inDrive ecosystem.
  • •Lead product-marketing growth initiatives including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI.

Key Requirements

  • •5+ years of experience in Growth Marketing, Trade Marketing, or eCommerce/Marketplace Marketing, preferably in FoodTech or food delivery.
  • •Proven experience executing go-to-market, trade marketing, and 360° marketing strategies across brand, digital, CRM, social, and customer lifecycle.
  • •Hands-on experience with promotional mechanics, pricing strategies, offers, promo codes, loyalty, and activation campaigns.
  • •Strong understanding of trade marketing, eCommerce growth levers, and marketing analytics to make data-driven decisions.
  • •Experience launching and scaling marketing initiatives across multiple international markets with regional market understanding.
Experience:5+ yearsFoodTechFood deliveryECommerceMarketplace marketingOn-demandInternational markets
Skills:Strategic thinkingAnalytical approachLeadershipStakeholder managementProject managementCommunication
Languages:English

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn