PR & Communications Manager (Remote Canada)

Directive
Calgary, Ottawa, Toronto, Vancouver, Montreal
Workplace: RemoteFull timeFunction: Communications, PR & CommunityExperience: 4-7 yearsEducation: bachelorsSkills: ["Communication","Creativity","Media relations","Strategic thinking","Cross-functional collaboration"]

Lead day-to-day PR and communications for B2B client accounts, owning earned media, media relations, press releases, executive positioning, and thought leadership. Help build strategic communications plans and strong media relationships across trade, business, and tech outlets. Collaborate on influencer and organic social programs, monitor media and social for insights, and connect PR activity to KPIs like share of voice and pipeline influence.

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Directive
Directive
2 days ago

PR & Communications Manager (Remote Canada)

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Job Summary

Lead day-to-day PR and communications for B2B client accounts, owning earned media, media relations, press releases, executive positioning, and thought leadership. Help build strategic communications plans and strong media relationships across trade, business, and tech outlets. Collaborate on influencer and organic social programs, monitor media and social for insights, and connect PR activity to KPIs like share of voice and pipeline influence.
Location: Calgary, Ottawa, Toronto, Vancouver, Montreal
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and present strategic communications plans aligned with business objectives.
  • •Execute integrated PR strategies across earned and owned channels, including media outreach, press releases, bylines, analyst briefings, and award submissions.
  • •Build and maintain media relationships across trade, business, and tech press.
  • •Support executive positioning programs and thought leadership, including media training, podcast placements, speaking opportunities, and contributed content.
  • •Monitor media and social trends, track KPIs, and report on program performance tied to outcomes like share of voice and pipeline influence.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability InsurancePaid LeavePaid Parental401kAnnual BonusRetreat

Key Requirements

  • •4–7 years of experience in PR and communications.
  • •Agency experience required, with B2B or B2B tech experience strongly preferred.
  • •Track record of earning meaningful media coverage, with strong written and verbal communication skills.
  • •Hands-on experience with executive thought leadership programs (bylines, podcasts, speaking, contributed content).
  • •Comfort using AI tools to sharpen research, targeting, and workflows.
Experience:4-7 yearsB2BB2B tech
Education:Bachelor's in public relations or communications
Skills:CommunicationCreativityMedia relationsStrategic thinkingCross-functional collaboration
Tech Stack:ZoomSlackAI tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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