Manager Category, Brand Projects SEA (Ho Chi Minh City, 65, VN)

Adidas
Ho Chi Minh City
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5-8 yearsSkills: ["Communication","Stakeholder management","Analytical thinking","Project management","Collaboration"]

Drive cross-category initiatives and nearshoring programs to improve speed, agility, and commercial responsiveness across Southeast Asia. Lead horizontal category concepts, coordinate with Category Management, Brand Analytics, GTM, MOPS, Product, Brand, Demand Planning, and Finance to ensure local relevance and scalable nearshoring solutions across SEA.

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Adidas
Adidas
4 months ago

Manager Category, Brand Projects SEA (Ho Chi Minh City, 65, VN)

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Last checked: 14 hours agoStatus: Live

Job Summary

Drive cross-category initiatives and nearshoring programs to improve speed, agility, and commercial responsiveness across Southeast Asia. Lead horizontal category concepts, coordinate with Category Management, Brand Analytics, GTM, MOPS, Product, Brand, Demand Planning, and Finance to ensure local relevance and scalable nearshoring solutions across SEA.
Location: Ho Chi Minh City
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Own and rollout horizontal category concepts that apply across multiple categories (e.g. franchise segments, Kids, product types).
  • •Drive cross-functional coordination to ensure consumer-led thinking is applied consistently across categories and markets.
  • •Contribute to cleaner assortments by supporting horizontal guardrails for breadth, depth, and differentiation.
  • •Support key marketplace moments by ensuring horizontal concepts are reflected in seasonal line-ups and regional plans.
  • •Own project plans, governance routines, action trackers, and follow-up mechanisms to drive disciplined execution across multiple workstreams.

Key Requirements

  • •5-8 years of experience in category, planning, merchandising, supply chain, or related roles.
  • •Exposure to product creation, sourcing, or local production is a strong plus.
  • •Strong analytical, organizational, and stakeholder management skills.
  • •Passion for learning, speed, and end-to-end business understanding.
  • •Ability to drive cross-functional alignment across SEA markets and Emerging Markets teams.
Experience:5-8 yearsSEASoutheast AsiaMerchandisingSupply chainCategory management
Skills:CommunicationStakeholder managementAnalytical thinkingProject managementCollaboration

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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