Player Connections Paid Media Specialist

2K
United States
Workplace: HybridFull timeUSD 74,500 - 110,260 annuallyFunction: Data Science & Machine LearningExperience: 2-4 yearsSkills: ["Cross-functional collaboration","Communication","Accountability","Strategic thinking","Data analysis"]

Own end-to-end execution of paid media campaigns supporting brand and performance strategies within the Player Connections pod. Translate media plans into actionable workflows with rigorous QA, run the “live” campaign process, and monitor pacing and performance with post-campaign deep-dives. Activate campaigns across Meta, Google, TikTok, and 1st-party channels, manage platform partner relationships, and handle operational finance tasks like PO creation and invoice reconciliation.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
2K
2K
17 hours ago

Player Connections Paid Media Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own end-to-end execution of paid media campaigns supporting brand and performance strategies within the Player Connections pod. Translate media plans into actionable workflows with rigorous QA, run the “live” campaign process, and monitor pacing and performance with post-campaign deep-dives. Activate campaigns across Meta, Google, TikTok, and 1st-party channels, manage platform partner relationships, and handle operational finance tasks like PO creation and invoice reconciliation.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Drive execution and delivery of paid media campaigns within the pod, translating plans into actionable workflows with QA.
  • •Run the “live” process for campaigns, coordinating creative asset implementation plus tracking and targeting parameters across platforms.
  • •Monitor daily pacing and performance, conduct deep-dive post-campaign analyses, and update documentation to meet timelines.
  • •Manage platform representative relationships and meetings, and execute/optimize hands-on-keyboard campaigns in in-house media platforms.
  • •Oversee pod operational finance tasks (PO creation, budget tracking, invoice reconciliation) and support commercial context in planning decisions.

Pay and Benefits

Salary: USD 74,500 - 110,260 annually

Key Requirements

  • •2–4 years of experience in media planning or digital marketing execution.
  • •Proficiency with Meta Ads Manager and Google Ads interfaces.
  • •Experience executing tactical campaigns including budget management, trafficking, and QA processes.
  • •Ability to analyze multiple data sets to support performance tracking and optimization.
  • •Strong communication skills with experience managing external platform partner relationships.
Experience:2-4 yearsGamingEntertainment
Skills:Cross-functional collaborationCommunicationAccountabilityStrategic thinkingData analysis
Languages:English
Tech Stack:Meta Ads ManagerGoogle AdsExcelGoogle SheetsCustomer Data Platform (CDP)

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

2K
2K is a video game publisher and developer known for sports, action, and strategy franchises such as NBA 2K, WWE 2K, Borderlands, and Sid Meier’s Civilization. It operates as a major label within Take-Two Interactive.
Industry: Gaming
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Novato, United States
Founded: 2005
WebsiteLinkedIn