Marketing Generalist - Saudi Arabia

Alan
Riyadh, Saudi Arabia
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-6 yearsSkills: ["Copywriting","Storytelling","Data-driven decision-making","Priority setting","Cross-functional collaboration"]

Build Alan’s presence in Saudi Arabia from the ground up as the first marketing hire, partnering with the Saudi GM to shape and execute go-to-market plans and experiments. Own culturally resonant brand and communications—organic social, PR milestones, and Arabic/English copy—while localizing SEO/GEO and producing content that drives awareness and search visibility. Support events to extend impact into digital, content, and inbound growth.

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Alan
Alan
1 month ago

Marketing Generalist - Saudi Arabia

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Last checked: 7 hours agoStatus: Live

Job Summary

Build Alan’s presence in Saudi Arabia from the ground up as the first marketing hire, partnering with the Saudi GM to shape and execute go-to-market plans and experiments. Own culturally resonant brand and communications—organic social, PR milestones, and Arabic/English copy—while localizing SEO/GEO and producing content that drives awareness and search visibility. Support events to extend impact into digital, content, and inbound growth.
Location: Riyadh, Saudi Arabia
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with the Saudi GM to build and execute go-to-market plans (annual/quarterly/monthly) in a hands-on role.
  • •Own brand, communications, and social presence end-to-end, defining the social voice and editorial pillars for a B2B and employer-brand audience.
  • •Lead PR and comms for Saudi milestones by coordinating media opportunities and press releases.
  • •Build and maintain the Saudi website presence, localize SEO/GEO, and produce content (blogs/videos/social) to drive organic awareness.
  • •Support events to extend impact into digital and content touchpoints, including follow-ups, retargeting inputs, and Sales enablement.

Pay and Benefits

Perks:Health InsuranceEquity

Key Requirements

  • •3–6 years of experience in growth or generalist marketing, ideally in a startup/scaleup environment.
  • •Demonstrated versatility across brand, content/SEO, events, and product marketing.
  • •Fluent in Arabic and English (written and spoken), with strong copywriting and storytelling in both languages.
  • •Hands-on experience with paid platforms, including Google Ads and/or LinkedIn Ads.
  • •Comfort with data: set up basic tracking, read dashboards, and iterate based on performance.
Experience:3-6 yearsStartupScaleup
Skills:CopywritingStorytellingData-driven decision-makingPriority settingCross-functional collaboration
Languages:ArabicEnglish
Tech Stack:Google AdsLinkedIn AdsLinkedInInstagramTikTokYouTubeSemrushAhrefsGoogle Search ConsoleCRMMarketing automationRetargeting

Company Brief

Alan
Alan is a Paris-based digital health insurance provider offering employer and individual health plans, telemedicine, prevention services, and a consumer-focused app to simplify access to care and manage reimbursements.
Industry: Health Insurance (Payers)
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Paris, France
Founded: 2016
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor