Influencer Marketing Manager

Procter & Gamble
Sur
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: mastersSkills: ["Communication","Stakeholder management","Relationship building","Project management","Attention to detail"]

Own influencer and creator strategy for Oral Care in France, translating regional brand platforms into culturally relevant programs that build trust and measurable impact. Lead annual influencer and content roadmaps, manage creator partnerships with influencer agencies, and oversee end-to-end campaign execution from briefing to publication. Partner cross-functionally with Brand, Media, Communications, R&D, and regional teams, using social listening, analytics, and AI-powered tools to optimize performance and strengthen community engagement.

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Procter & Gamble
Procter & Gamble
1 month ago

Influencer Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 days agoStatus: Live

Job Summary

Own influencer and creator strategy for Oral Care in France, translating regional brand platforms into culturally relevant programs that build trust and measurable impact. Lead annual influencer and content roadmaps, manage creator partnerships with influencer agencies, and oversee end-to-end campaign execution from briefing to publication. Partner cross-functionally with Brand, Media, Communications, R&D, and regional teams, using social listening, analytics, and AI-powered tools to optimize performance and strengthen community engagement.
Location: Sur
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the local influencer strategy for Oral Care France and build annual influencer/content roadmaps across brand activations.
  • •Work with influencer agencies to identify, engage, and onboard creators aligned to brand objectives and campaign needs.
  • •Lead influencer campaigns end-to-end, coordinating content creation, approvals, feedback cycles, and launch plans while meeting brand/regulatory/quality standards.
  • •Partner with Communications teams to support issue management, social conversations, and reputation management around influencer content.
  • •Monitor and analyze campaign performance and creator trends using social listening, analytics, and AI-powered tools to translate insights into actionable recommendations.

Pay and Benefits

Perks:Health InsuranceRemote WorkPaid LeaveMeal CardGym Membership

Key Requirements

  • •Experience managing influencer, creator, or talent partnerships in an agency or in-house setting.
  • •Strong understanding of influencer marketing and creator content best practices.
  • •Excellent understanding of social media platforms, digital culture, and creator ecosystems.
  • •Strong project management skills to manage multiple campaigns simultaneously.
  • •Fluency in French and English, with a Master’s degree or equivalent.
Education:Master's
Skills:CommunicationStakeholder managementRelationship buildingProject managementAttention to detail
Languages:FrenchEnglish
Tech Stack:Social listeningAnalyticsAI-powered tools

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn