Brand & Integrated Marketing Lead, Europe

Lovable
Stockholm
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Cultural research","Strategy","Writing","Cross-functional collaboration","Creative effectiveness measurement"]

Partner with the Head of Brand Marketing to evolve Lovable’s brand and lead integrated campaign planning and execution. Split time between cultural research, strategy, and creative briefs, and orchestrating cross-channel awareness campaigns with agency partners. Own end-to-end European brand campaign strategy and launch, steward brand systems, educate teams on brand representation, and measure brand health and creative effectiveness to continuously sharpen results.

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Lovable
Lovable
1 day ago

Brand & Integrated Marketing Lead, Europe

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Job Summary

Partner with the Head of Brand Marketing to evolve Lovable’s brand and lead integrated campaign planning and execution. Split time between cultural research, strategy, and creative briefs, and orchestrating cross-channel awareness campaigns with agency partners. Own end-to-end European brand campaign strategy and launch, steward brand systems, educate teams on brand representation, and measure brand health and creative effectiveness to continuously sharpen results.
Location: Stockholm
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Support the Head of Brand Marketing with ongoing evolution, refinement, and enablement of brand strategy.
  • •Work with brand design to build and steward brand systems as the company scales.
  • •Serve as the HQ champion for the brand, educating teams on how to represent and embody the brand.
  • •Measure brand health and creative effectiveness, using insights to sharpen strategy and creative.
  • •Conduct culture research and write structured creative briefs; set campaign direction and orchestrate integrated campaigns, including awareness media buying with agencies.

Key Requirements

  • •12+ years of experience designing and launching campaigns that get talked about.
  • •Be based in Stockholm (or ready to be).
  • •Built or shaped a brand in an early-stage or high-growth tech company where the category is still being defined.
  • •Led European brand campaigns end to end (strategy, brief, production, launch) across more than one market.
  • •Strong working relationships with European creative talent and media agencies, plus the ability to write shipped briefs.
Experience:12+ yearsTechEarly-stageHigh-growth
Skills:Cultural researchStrategyWritingCross-functional collaborationCreative effectiveness measurement
Languages:English

Company Brief

Lovable
Lovable builds a conversational AI platform that lets users create apps and websites by chatting with AI, automating full‑stack development and integrations to rapidly produce production-ready software.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series B
Headquarters: Stockholm, Sweden
Founded: 2023
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