Thumbtack

1 year ago

Senior Marketing Manager, SEO & CRO

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Drive the holistic health, performance, and growth of a marketplace website through SEO and CRO. Own organic search strategy, troubleshoot performance fluctuations, and lead technical and cross-functional SEO initiatives spanning product, engineering, design, and analytics. Future-proof the site for AI-driven discovery, optimize web architecture and structured data, and use experimentation and analytics to improve user engagement and conversion paths.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute an SEO and AI growth roadmap to drive sustainable organic growth.
•Future-proof content for evolving AI-driven search models and optimize for AI-generated results and answer engines.
•Optimize site architecture, internal linking, structured data, and on-page elements to improve discoverability and engagement.
•Lead site-wide SEO health initiatives including audits and monitoring of performance metrics such as Core Web Vitals, crawlability, and indexation.
•Partner cross-functionally and integrate SEO/CRO into platform and content development using experimentation and analytics to improve conversion paths.

Key Requirements

•7+ years of experience managing large-scale dual-sided marketplace websites with strong SEO expertise.
•Strong technical SEO skills including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization.
•Proficiency with SEO analytics tools such as Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, and Screaming Frog.
•Experience leading SEO projects in an agile product/engineering environment, including sprint planning.
•CRO expertise including A/B testing and multivariate testing using tools such as Optimizely, VWO, or equivalent.

Experience:7+ yearsMarketplace

Skills:Cross-functional collaborationStakeholder managementData-driven decision makingCommunicationStrategic thinking

Tech Stack:Google Search ConsoleBrightEdgeAhrefsSimilarWebSEMRushOnCrawlScreaming FrogOptimizelyVWOGoogle OptimizeGoogle AnalyticsAmplitudeFullstoryHotjar

Company Brief

Thumbtack

Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Thumbtack

1 year ago

Senior Marketing Manager, SEO & CRO

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute an SEO and AI growth roadmap to drive sustainable organic growth.
•Future-proof content for evolving AI-driven search models and optimize for AI-generated results and answer engines.
•Optimize site architecture, internal linking, structured data, and on-page elements to improve discoverability and engagement.
•Lead site-wide SEO health initiatives including audits and monitoring of performance metrics such as Core Web Vitals, crawlability, and indexation.
•Partner cross-functionally and integrate SEO/CRO into platform and content development using experimentation and analytics to improve conversion paths.

Key Requirements

•7+ years of experience managing large-scale dual-sided marketplace websites with strong SEO expertise.
•Strong technical SEO skills including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization.
•Proficiency with SEO analytics tools such as Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, and Screaming Frog.
•Experience leading SEO projects in an agile product/engineering environment, including sprint planning.
•CRO expertise including A/B testing and multivariate testing using tools such as Optimizely, VWO, or equivalent.

Experience:7+ yearsMarketplace

Skills:Cross-functional collaborationStakeholder managementData-driven decision makingCommunicationStrategic thinking

Tech Stack:Google Search ConsoleBrightEdgeAhrefsSimilarWebSEMRushOnCrawlScreaming FrogOptimizelyVWOGoogle OptimizeGoogle AnalyticsAmplitudeFullstoryHotjar

Company Brief

Thumbtack

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn