Director, Marketing

Framework
United States
Workplace: RemoteFull timeUSD 171,000 - 220,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Written communication","Verbal communication","Strategy","Team leadership","Budget management"]

Own marketing strategy and execution across events, community, product marketing, Linux marketing, and PR for Framework’s hardware products. Reporting to the CMO and managing a team of four, you’ll stay hands-on with messaging, positioning, GTM briefings, and media review cycles for launches like Framework Laptop 13 Pro. You’ll run budgets, align with creative and product teams, and coordinate with hardware, supply chain, and logistics to keep customers informed.

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FursaFursa
Framework
Framework
2 days ago

Director, Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own marketing strategy and execution across events, community, product marketing, Linux marketing, and PR for Framework’s hardware products. Reporting to the CMO and managing a team of four, you’ll stay hands-on with messaging, positioning, GTM briefings, and media review cycles for launches like Framework Laptop 13 Pro. You’ll run budgets, align with creative and product teams, and coordinate with hardware, supply chain, and logistics to keep customers informed.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead, develop, and support a team of four across events, community, product marketing, Linux marketing, PR, and influencer marketing.
  • •Define marketing strategy, optimize operations, and oversee execution of campaigns and customer communications, including owning the marketing budget.
  • •Partner hands-on on product marketing: lead GTM briefings, write product messaging and copy, define target audiences, and coordinate cross-functional initiatives.
  • •Lead media review cycle for assigned products, including travel to prepare physical units for review.
  • •Coordinate with hardware product managers and supply chain/logistics teams to keep customers informed as products move from development to customers.
Travel: Low travel

Pay and Benefits

Salary: USD 171,000 - 220,000 annually
Perks:Health InsuranceEquityPaid LeaveParental Leave401k

Key Requirements

  • •5+ years of marketing experience, including at least 3 years directly managing and developing a team, with comfort as an individual contributor.
  • •Hands-on product marketing ownership end-to-end, including GTM planning, positioning, and messaging for a physical product category.
  • •Experience coordinating with hardware product management, supply chain, and logistics to keep customers accurately informed.
  • •Familiarity with audiences such as hardware DIYers, computer tinkerers, Linux enthusiasts, Linux-based software developers, or AI developers.
  • •Experience building and managing a marketing budget across multiple channels, with excellent written and verbal communication.
Experience:5+ yearsConsumer electronicsComputer hardwareHardware DIYLinuxOpen source
Skills:Written communicationVerbal communicationStrategyTeam leadershipBudget management
Tech Stack:LinuxUbuntu

Company Brief

Framework
Designs and sells modular, repairable laptops and components that let users upgrade, customize, and repair hardware to reduce electronic waste. Offers the Framework Laptop, expansion cards, replacement parts, and related firmware and support focused on sustainability and right-to-repair.
Industry: Consumer Electronics
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2019
WebsiteLinkedIn