Ecosystem Marketing Lead

Lattice
United States
Workplace: RemoteFull timeUSD 140,000 - 198,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Influencing","Stakeholder management","Program execution","Metrics-oriented approach"]

Own partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations. Partner with Product and Integrations to translate partner-enabled capabilities into clear customer value, messaging, and differentiated positioning. Plan and execute joint launches, campaigns, events, content, customer stories, and executive programs while building repeatable partner marketing motions across co-marketing and sales enablement. Measure outcomes and strengthen Lattice’s presence in relevant marketplaces and ecosystem channels.

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FursaFursa
Lattice
Lattice
14 hours ago

Ecosystem Marketing Lead

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Job Summary

Own partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations. Partner with Product and Integrations to translate partner-enabled capabilities into clear customer value, messaging, and differentiated positioning. Plan and execute joint launches, campaigns, events, content, customer stories, and executive programs while building repeatable partner marketing motions across co-marketing and sales enablement. Measure outcomes and strengthen Lattice’s presence in relevant marketplaces and ecosystem channels.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own partner-facing GTM strategy and packaging for Lattice ecosystem partnerships and integrations.
  • •Partner with Product and Integrations to position and bring partner-enabled capabilities to market.
  • •Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
  • •Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
  • •Set goals and measurement for partner marketing programs and use results to improve future investments and partner plans.

Pay and Benefits

Salary: USD 140,000 - 198,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsurancePaid ParentalPaid Leave401kLearning Budget

Key Requirements

  • •8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS GTM role.
  • •Develop and execute joint GTM programs with technology partners (campaigns, events, content, launches, and sales activation).
  • •Translate technical products, integrations, and platform capabilities into customer stories, use cases, messaging, and commercial programs.
  • •Partner effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams to drive programs from concept through execution.
  • •Strong written and verbal communication skills, with the ability to influence without direct authority.
Experience:8+ yearsB2B SaaSPartner marketingEcosystem marketingHR technologyAIWork-tech
Skills:CommunicationInfluencingStakeholder managementProgram executionMetrics-oriented approach
Languages:English
Tech Stack:OpenAIAnthropicSlack

Company Brief

Lattice
Provides a people management platform for performance reviews, employee engagement, goal-setting, and career development, helping HR teams align employees, measure performance, and build high-performing cultures.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2015
WebsiteLinkedIn