Fleetio

2 days ago

Director, Product Marketing, GTM Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Build the GTM operating system that connects Product, Marketing, Sales, Enablement, Customer Success, and Partnerships to launch, sell, and grow Fleetio’s new products. Own corporate messaging and customer value narratives, develop repeatable commercialization frameworks, and create sales plays integrated with MEDDPICC. Establish launch readiness processes, shape pricing/packaging with Product and Finance, and hire and lead a commercialization team from the ground up.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Create repeatable GTM frameworks that consistently bring new products to market.
•Develop commercialization plans aligning Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
•Own Fleetio’s corporate messaging framework and customer value narrative, including the first call deck.
•Build repeatable sales plays and partner with Sales Enablement on playbooks, talk tracks, discovery guides, objection handling, and value-selling content.
•Establish and scale the commercialization function by defining operating processes and hiring, coaching, and developing the team.

Pay and Benefits

Perks:Health InsuranceDentalVisionEquity401kPaid LeaveParental LeaveRemote WorkLearning Budget

Key Requirements

•10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS.
•Experience building commercialization, product marketing, or GTM programs from the ground up.
•Strong expertise in positioning, messaging, value frameworks, and sales enablement.
•Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing.
•Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology.

Experience:10+ yearsB2B SaaSGo-to-marketRevenue marketing

Skills:Strategic thinkingStorytellingExecutive communicationCross-functional collaborationBuilder mindset

Tech Stack:SalesforceGongHighspotNotionAI

Company Brief

Fleetio

Provides cloud-based fleet management software to help businesses track, manage, and optimize vehicle fleets through maintenance scheduling, fuel and mileage tracking, inspections, and integrations with telematics and accounting systems.

Industry: Logistics

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Birmingham, United States

Founded: 2012

Website LinkedIn

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Fleetio

2 days ago

Director, Product Marketing, GTM Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Create repeatable GTM frameworks that consistently bring new products to market.
•Develop commercialization plans aligning Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
•Own Fleetio’s corporate messaging framework and customer value narrative, including the first call deck.
•Build repeatable sales plays and partner with Sales Enablement on playbooks, talk tracks, discovery guides, objection handling, and value-selling content.
•Establish and scale the commercialization function by defining operating processes and hiring, coaching, and developing the team.

Pay and Benefits

Perks:Health InsuranceDentalVisionEquity401kPaid LeaveParental LeaveRemote WorkLearning Budget

Key Requirements

•10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS.
•Experience building commercialization, product marketing, or GTM programs from the ground up.
•Strong expertise in positioning, messaging, value frameworks, and sales enablement.
•Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing.
•Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology.

Experience:10+ yearsB2B SaaSGo-to-marketRevenue marketing

Skills:Strategic thinkingStorytellingExecutive communicationCross-functional collaborationBuilder mindset

Tech Stack:SalesforceGongHighspotNotionAI

Company Brief

Fleetio

Industry: Logistics

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Birmingham, United States

Founded: 2012

Website LinkedIn