Senior Campaign Manager

Workiva
Pennsylvania
Workplace: RemoteFull timeUSD 106,000 - 185,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 6+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Ownership","Data-driven decision making","Strategic thinking"]

Own end-to-end integrated B2B demand generation campaigns across ABX, paid media, webinars, partner activation, and lifecycle programs. Set campaign strategy and channel mix to drive qualified pipeline, support multi-solution expansion, and improve net-new logo growth. Partner with Field Marketing, Marketing Ops, Content, Creative, Sales, and Partner Marketing to execute on-time. Measure pipeline contribution and efficiency with attribution and testing frameworks, while integrating AI to personalize and accelerate campaign performance.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Workiva
Workiva
4 days ago

Senior Campaign Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own end-to-end integrated B2B demand generation campaigns across ABX, paid media, webinars, partner activation, and lifecycle programs. Set campaign strategy and channel mix to drive qualified pipeline, support multi-solution expansion, and improve net-new logo growth. Partner with Field Marketing, Marketing Ops, Content, Creative, Sales, and Partner Marketing to execute on-time. Measure pipeline contribution and efficiency with attribution and testing frameworks, while integrating AI to personalize and accelerate campaign performance.
Location: Pennsylvania
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Develop and own integrated, multi-touch campaign plans aligned to GTM priorities for multi-solution expansion and net-new logo acquisition.
  • •Build campaign briefs and messaging frameworks, manage audience segmentation, and execute channel activation end to end.
  • •Translate product and solution narratives into campaigns for multiple personas and buying groups.
  • •Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance, using testing and attribution frameworks.
  • •Integrate AI into campaign workflows for targeting personalization, content acceleration, and faster testing cycles.
Travel: Medium travel

Pay and Benefits

Salary: USD 106,000 - 185,000 annually
Equity and Bonus:Equity
Perks:401kEquity

Key Requirements

  • •6+ years in B2B SaaS demand generation, campaign management, or revenue marketing.
  • •Undergraduate degree.
  • •Proven experience owning integrated campaigns across multiple channels.
  • •Experience managing or working with paid media programs with real budget accountability.
  • •Proficiency in marketing automation and CRM platforms such as Marketo or Salesforce.
Experience:6+ yearsB2B SaaS
Education:Bachelor's
Skills:CommunicationCollaborationOwnershipData-driven decision makingStrategic thinking
Tech Stack:ABXMarketoSalesforceAI

Company Brief

Workiva
Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ames, United States
Founded: 2008
WebsiteLinkedIn