Social Media Audience Development

Own Fever/Secret Media Network’s social discoverability and audience growth strategy across platforms. Lead social search optimization to make content a top answer in TikTok Search, Instagram Explore, YouTube Search, and LinkedIn, while adapting formats for each algorithm. Run A/B experiments to optimize hooks and distribution, collaborate with creative and marketing teams, and use performance metrics like reach, retention, and search impressions to continuously refine the content and growth engine.