Senior Associate, Product Marketing Strategy, New-To-Credit (Hybrid)

Discover Financial
United States
Workplace: HybridFull timeUSD 96,500 - 110,100 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Writing","Presentation","Prioritization","Problem-solving","Influencing","Data-driven mindset","Customer-first mindset","Project management"]

Drive acquisition marketing for the New-to-Credit segment, shaping customer intent and executing full-funnel campaigns across multiple channels. Translate business goals into creative briefs, manage direct mail efforts, and develop test/creative strategy to improve in-market results. Lead cross-functional collaboration, oversee creative development with internal teams or agencies, and manage multiple priorities while optimizing customer experience with a data-based, customer-first approach.

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FursaFursa
Discover Financial
Discover Financial
1 month ago

Senior Associate, Product Marketing Strategy, New-To-Credit (Hybrid)

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Last checked: 3 hours agoStatus: Live

Job Summary

Drive acquisition marketing for the New-to-Credit segment, shaping customer intent and executing full-funnel campaigns across multiple channels. Translate business goals into creative briefs, manage direct mail efforts, and develop test/creative strategy to improve in-market results. Lead cross-functional collaboration, oversee creative development with internal teams or agencies, and manage multiple priorities while optimizing customer experience with a data-based, customer-first approach.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage full-funnel marketing initiatives to drive performance for major acquisition intents.
  • •Incorporate unique new-to-credit audience perspective into direct mail acquisition efforts.
  • •Develop understanding of best practices across channels and programs to guide execution.
  • •Translate business goals into effective creative briefs and manage creative development with teams or agency partners.
  • •Bring a data-based approach to continually optimize customer experience and in-market results while managing multiple projects and changing priorities.

Pay and Benefits

Salary: USD 96,500 - 110,100 annually

Key Requirements

  • •Bachelor’s Degree or Military Experience.
  • •At least 3 years of marketing experience.
  • •At least 2 years developing marketing test frameworks that drive results.
  • •At least 1 year of experience in new product launch marketing or marketing product development.
  • •Experience leading projects in large organizations and managing multiple priorities and execution timelines.
Experience:3+ yearsMarketingFinancial servicesProduct launches
Education:Bachelor's
Skills:CommunicationWritingPresentationPrioritizationProblem-solvingInfluencingData-driven mindsetCustomer-first mindsetProject management

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn