Lead Analyst, Publishing Analytics

Sony Interactive Entertainment
San Mateo
Workplace: RemoteFull timeUSD 152,100 - 228,100 annuallyFunction: Data Analytics & Business IntelligenceSkills: ["Stakeholder leadership","Autonomous program management","Data visualization","Executive storytelling","Consultative communication"]

Lead high-impact publishing analytics programs by turning multi-channel marketing and social signals into clear, actionable guidance for campaigns and live-service titles. Own marketing measurement and marketing mix modeling, deliver recurring decision support for portfolio stakeholders, and build scalable analytics practices in partnership with Analytics Engineering and Data & AI teams. Communicate insights through dashboards, executive summaries, and stakeholder-ready narratives that directly inform strategy and budget allocation.

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FursaFursa
Sony Interactive Entertainment
Sony Interactive Entertainment
17 hours ago

Lead Analyst, Publishing Analytics

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Lead high-impact publishing analytics programs by turning multi-channel marketing and social signals into clear, actionable guidance for campaigns and live-service titles. Own marketing measurement and marketing mix modeling, deliver recurring decision support for portfolio stakeholders, and build scalable analytics practices in partnership with Analytics Engineering and Data & AI teams. Communicate insights through dashboards, executive summaries, and stakeholder-ready narratives that directly inform strategy and budget allocation.
Location: San Mateo
Workplace: Remote
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence

Key Responsibilities

  • •Lead social listening, sentiment, and creator analytics across PlayStation titles and franchises to identify shifts in conversation and campaign performance.
  • •Develop, validate, interpret, and evolve marketing mix models quantifying contributions of paid, owned, and earned channels to business outcomes.
  • •Own complex publishing analytics programs for multiple games, clarifying decision needs, setting analytical approaches, and driving adoption with autonomy.
  • •Create stakeholder-ready narratives and analytics products, including presentations, dashboards, recommendations, and executive summaries.
  • •Translate marketing measurement into investment guidance using MMM, incrementality, experimentation, and benchmarking; deliver recurring and ad hoc decision support and partner on scalable data foundations.

Pay and Benefits

Salary: USD 152,100 - 228,100 annually
Perks:MedicalDentalVision401kPaid LeaveWellness Stipend

Key Requirements

  • •Advanced applied analytics experience delivering high-impact work in marketing, publishing, product, commercial, or customer analytics.
  • •Deep marketing measurement knowledge, including marketing mix modeling, incrementality, experimental design, attribution, causal reasoning, and budget-response interpretation.
  • •Experience integrating and interpreting multi-channel marketing and business data across paid, owned, earned, social/community, influencer/creator, sales, finance, and product-performance signals.
  • •Experience with social analytics and social-listening/influencer-measurement tools and data such as Meltwater and Quid, plus platforms like YouTube, Twitch, Reddit, Steam, and reviews/forums.
  • •Advanced SQL skills and strong proficiency in Python and/or R for joining complex datasets, statistical modeling, reproducible analysis, and automation.
Experience:GamesEntertainmentDigital mediaSubscriptionLive-serviceMarketing measurementSocial analytics
Skills:Stakeholder leadershipAutonomous program managementData visualizationExecutive storytellingConsultative communication
Tech Stack:SQLPythonRMeltwaterQuidYouTubeTwitchRedditSteamLookerPower BIMicroStrategyTableauGreenhouse

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn