Field Marketing Lead, Public Sector

Anthropic
San Francisco, Washington
Workplace: HybridFull timeUSD 320,000 - 400,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Operational rigor","Partner management","Strategic planning","Relationship building"]

Own the US Public Sector field marketing strategy end-to-end, partnering closely with Public Sector Sales to build pipeline through integrated events and digital programs. Design government-appropriate formats (roundtables, briefings, demo days, industry days, executive breakfasts), plan demand around fiscal-year cycles, and develop partner and channel co-marketing programs. Establish metrics, dashboards, and ROI reporting while creating scalable playbooks for regions and segments.

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FursaFursa
Anthropic
Anthropic
1 month ago

Field Marketing Lead, Public Sector

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Last checked: 3 hours agoStatus: Live

Job Summary

Own the US Public Sector field marketing strategy end-to-end, partnering closely with Public Sector Sales to build pipeline through integrated events and digital programs. Design government-appropriate formats (roundtables, briefings, demo days, industry days, executive breakfasts), plan demand around fiscal-year cycles, and develop partner and channel co-marketing programs. Establish metrics, dashboards, and ROI reporting while creating scalable playbooks for regions and segments.
Location: San Francisco, Washington
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and activate the US Public Sector field marketing strategy end-to-end, including planning, calendar, execution, and measurement
  • •Design and run Public Sector-appropriate event formats that build trusted relationships with program and procurement stakeholders
  • •Plan the field calendar around government fiscal year and state budget cycles, building demand ahead of key spending windows
  • •Own presence at anchor Public Sector events from sponsorship strategy through speaker placement and on-site execution
  • •Build co-marketing programs with channel partners and work with Sales/BDRs on pre-, during-, and post-event follow-up while establishing ROI reporting

Pay and Benefits

Salary: USD 320,000 - 400,000 annually
Perks:Paid LeaveParental Leave

Key Requirements

  • •Direct Public Sector-segment experience building programs targeting Public Sector as a primary audience
  • •End-to-end ownership of field marketing events and programs, including both strategy and hands-on execution
  • •Pattern of impact scaling field or demand generation programs across multiple companies and environments
  • •0-to-1 builder mindset with experience building or rebuilding a field marketing motion from scratch
  • •Operational rigor including vendor management, registration, follow-up workflows, and ROI dashboards
Experience:B2B technologyPublic sectorDemand generationABMEvents
Education:Bachelor's
Skills:CommunicationOperational rigorPartner managementStrategic planningRelationship building
Languages:English

Company Brief

Anthropic
Develops large-scale AI systems and safety research to create reliable, steerable, and interpretable AI assistants and models for commercial and research applications.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2021
WebsiteLinkedIn